We’re leaving money on the table when we focus on averages. Make the infusion the default: * Focus on accessibility - remove barriers * Mind your language - complex language is a bug, not a feature * Consider your creatives - don't reinforce stereotypes Purna Virji #WTSFest

We're excited to be back supporting Women in Tech SEO today in Philadelphia 🎉 Swing by the STAT table and say hi!

Say hello to two adorable addax calves born at Saint Louis Zoo WildCare Park. 🥹 Atlas, (pictured with small horns beginning to grow) was born Aug. 16 to parents Arwen and Arlo. Less than three weeks later Sept. 3, along came a female, Poppy, born to Penny and Arlo.

When it comes to #SEO testing, don’t monitor and report on progress—it won’t offer fully baked insight and might encourage decisions and actions based on incomplete tests. Wait for your completed test! Celeste Gonzalez #WTSFest

Use Paid to test content ideas before committing them to the main site. Highly recommend proving out a landing page before you build (especially for industries like legal, where clicks start at $200). Shoutout to Navah, whose slides went dark for a min & she kept going! #WTSFest

Data problems: - GSC only contains 16 months of data - Slow data processing - Data costs are out of control Sam Torres 🧜‍♀️'s solution: BigQuery You'll own your data, work with bigger datasets, scale without limitations, & can connect data from multiple sources. #WTSFest

How can we fix the way we train #SEO teams? ⌨️ Change how we teach keyword research (audience research first!) 🍪 Cut the cookie cutters 🔎 Make everyone a data analyst 👩‍🏫 Train SEOs on more than SEO Natasha B-d. #WTSFest

The founder and all-around awesome human. #wtsfest Areej

Join us today with SearchEngineJournal®! Dr. Pete Meyers will discuss why brands dominate Google, how to measure your brand’s impact on search, and what you should focus on. Afterward, I'll show you how to use the Moz tools to measure brand strength! searchenginejournal.com/webinar-lp-bra…

It's here!!

Roger has some news: tickets are now available for MozCon in NYC and London! 🎉 Get your early bird tickets (only 100 per event) now: mz.cm/423diSG

Moz ranks 1st for a keyword with a search volume of 165k, but we've suffered a 50% drop in traffic, largely due to AI Overviews. So..... should we just stop creating informational content? chima mmeje🏳️‍🌈 answers the question on everyone's mind on the Moz blog! #SEO

After months of collaboration, feedback, and fast-turn decision-making, the LinkedIn x Moz SEO Professional Certificate is here! lnkd.in/g6W8HMNs

Hooooo boyyyyy...... 🍿

Google’s AI Mode is rewriting the #SEO playbook. Say hello to Relevance Engineering, a future-facing framework built for LLMs, not just rankings. Want your content cited by AI? Check out Jonathan Berthold on the Moz blog today!

An important new post of mine that I think many site owners need to read -> AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search I explain how AI Search currently drives a tiny

To be honest: I don’t have all the answers about AI Overviews. I DO know that you need the data - when they appear, what content is being surfaced, and who’s being linked. It's up to you to respond strategically as an informed, advanced marketer. Moz is making that easier!

New year, same post.