Mary Ann Pruitt (@mediamaps) 's Twitter Profile
Mary Ann Pruitt

@mediamaps

Media buying expert and thought leader in the marketing industry. I aim to provide support, guidance, and mentorship in world of media.

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linkhttps://mosaic.agency/ calendar_today09-07-2020 17:48:29

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Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

Research from Westwood One indicates that businesses advertising on radio enjoy a +28% larger market share, +42% increased profits, and +23% greater return on ad spend. #mediamarketing #mediaplanning #mediabuying buff.ly/GqPMzzj

Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

Partnering with a media agency for market research, audience targeting, and media planning and buying can make all the difference in delivering campaigns that resonate, engage, and drive results. #mediamarketing #mediaplanning #mediabuying buff.ly/HeWYEym

Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

One pharmaceutical company recently rolled out a campaign to raise awareness about a rare disease, in a successful use case of AI in their marketing efforts. #mediamarketing #mediaplanning #mediabuying buff.ly/BWjVSTQ

Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

This interview with two healthcare executives details how ad agencies are adapting to make better use of AI in crafting media campaigns. #mediamarketing #mediaplanning #mediabuying buff.ly/TrIKQ67

Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

Partnering with the right media agency will improve the performance of your campaigns and likely save you money. From an episode of the Business Confidential Now podcast: buff.ly/4mTFh86

Partnering with the right media agency will improve the performance of your campaigns and likely save you money. 

From an episode of the Business Confidential Now podcast: buff.ly/4mTFh86
Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

The Interactive Advertising Bureau (IAB) released a new industry resource designed to bring clarity and consistency to media campaigns in gaming environments. #mediamarketing #mediaplanning #mediabuying buff.ly/frfLhLc

Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

This interview with a pharmaceutical executive reviews the top commercial and marketing trends in pharma. #mediamarketing #mediaplanning #mediabuying buff.ly/q01rbYY

Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

While Instagram, TikTok and YouTube have been the go-to platforms for influencers, LinkedIn has emerged as an incredibly viable channel for brand-creator partnerships. #mediamarketing #mediaplanning #mediabuying buff.ly/uJKBxBN

Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

63% of adults 18+ who are likely to buy/lease a vehicle within the year tune into radio, a cost-effective option for dealers looking to reach consumers in the market for a vehicle. #mediaplanning #mediamarketing #mediabuying buff.ly/TfOJhc5

Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

Choosing the right placement of an advertising message is generally at least as important as the quality of the creative itself. #mediamarketing #mediaplanning #mediabuying

Choosing the right placement of an advertising message is generally at least as important as the quality of the creative itself. 

#mediamarketing #mediaplanning #mediabuying
Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

Healthcare marketing is evolving beyond transactional checklists into immersive, emotionally resonant experiences for both healthcare providers and patients. #mediamarketing #mediaplanning #mediabuying buff.ly/ODUrPws

Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

For pharma marketers, CTV, OTT and premium video formats such as cinema are gaining ground for their ability to deliver both attention and measurable outcomes. #mediamarketing #mediaplanning #mediabuying buff.ly/36By6NX

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Sports media and commerce company Togethxr has teamed up with Snapchat for an athlete partnership to develop nine athletes’ personal brands and grow audiences, while also earning revenue through Snapchat. #mediamarketing #mediaplanning #mediabuying buff.ly/W6W2L2y

Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

Samsung Ads has launched a Mobile Conversion product for gaming advertisers meant to help them find CTV viewers with a high propensity to download gaming apps, using AI. #mediamarketing #mediaplanning #mediabuying buff.ly/amxogzq

Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

From an episode of the Do Good Work podcast that explains the benefits of targeting to 'an audience of one.' #mediamarketing #mediaplanning #mediabuying buff.ly/pARgeeM

From an episode of the Do Good Work podcast that explains the benefits of targeting to 'an audience of one.' 

#mediamarketing #mediaplanning #mediabuying

buff.ly/pARgeeM
Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

The healthcare industry faces escalating pressure to deliver an excellent patient experience while providing operational excellence. While AI can streamline health care business, it also has a key role in health care marketing. #mediamarketing #mediaplanning #mediabuying

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Four Democratic senators are cosponsoring The End Prescription Drug Ads Now Act, legislation that would prohibit DTC advertising for prescription drugs. Top drugmakers are already preparing for potential regulatory changes by exploring alternative engagement strategies.

Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

Amazon’s ad business continued its double-digit growth in the Q2 2025, proving that the ecommerce giant’s dominance in retail media is going strong while further expanding into streaming, live sports, gaming, and adtech. #mediamarketing #mediaplanning #mediabuying

Mary Ann Pruitt (@mediamaps) 's Twitter Profile Photo

Baby boomers, the most brand loyal of all generations, tune into radio nearly twice the amount of time with radio compared to other media or pastime options, spending 29% of their daily time with AM/FM radio. #mediamarketing #mediaplanning #mediabuying buff.ly/G5FEH7s