“Give away the secrets, sell the implementation” is popular, but lacks some important context: You don’t want to solve the problem your paid solution solves for free. Almost goes without saying. But you *only* want to solve a micro problem or the “problem before the problem”.

Reminder: Having an audience is an advantage but tons of people build companies without one.

Editing is mostly a waste of time *unless* you’re writing blockbuster content. That’s when you it's worth using filters: actionable, unique, relevant, curiosity gap, 4th-grade level, and proven headlines. When the stakes are high, put everything in your favor.

I work with multiple clients under 10k followers doing 7 figures. Why? Their audience is the right audience. Two levers control that: • Connect with ideal prospects (follow + DMs) • Write for them consistently Small but targeted > big but random.

If your posts get no likes that means no one saw them. Free practice. Downside: low engagement, less privacy, takes time. Upside: clearer thinking, a growing content library, and an audience that compounds. Asymmetric bet. So post.

Personal branding has huge upside: clearer thinking, new connections, trust at scale, smarter ideas. Plus more leads, better conversion, higher retention, cheaper acquisition. The downside? Writing takes work and engagement is slow at first. Small risk. Massive upside.

Content is the only marketing channel that compounds forever. Ads stop when you stop paying. Outreach stops when you stop messaging. But content builds brand, trust, and goodwill.

Paid ads are fast. Outreach is faster. But content wins the long game. It compounds because you give more than you ask. That’s why Hormozi doubled down after seeing how massive brands kept winning. If you’re playing long-term games with long-term people, content is the move.