For the third straight year, the Contact Lens Institute's See Tomorrow research initiative is a finalist in the PRSA Silver Anvil Awards—the Oscars of the communications profession. Learn more at contactlensinstitute.org/resources/see-…

How does Gen Z feel about AI? How do Millennials see political polarization? Our network Worldcom PR Group sponsored USC Annenberg’s Global Communication Report on generational industry perspectives like these. See insights and download the report at bit.ly/4ccvjkM

Trust us—the honor is better than this cake! A few of us got to congratulate Laura DiCaprio for earning her Accreditation in Public Relations (APR) from the Public Relations Society of America—a credential held by less than 2% of PR pros. Learn more: bit.ly/3GabYox

It was a blue sky day for some blue sky thinking this week. Mike and Aimee spoke with start-ups at the University of Waterloo’s Velocity incubator in Kitchener, Ontario.

Thanks to Clark Dumont for sharing his knowledge of crisis preparation today through PRSARochester. Dumont was the Senior VP of Corporate Comms and Chief of Staff at MGM Resorts International when the largest mass shooting in U.S. history happened in Las Vegas on MGM property.

The American Marketing Association’s Rochester Chapter has named two initiatives developed by McDougall Communications clients CooperVision and CloudControlMedia as 2025 Pinnacle Awards finalists. Check out the full announcement on our website: bit.ly/44Vwfsa

The 2025 PRism Award finalists from PRSARochester have been announced, including 11 programs and projects for six of our clients: The Center for Disability Rights, Contact Lens Institute, CooperVision, Lumenis, The Vision Council, and the World Council of Optometry. See the full announcement: bit.ly/4iShjhO

Remember when we said we had 11 PRism Award finalists this year? Just kidding, we meant 14. 😉

Mike McDougall is in Costa Rica this week, meeting with our Worldcom PR Group partners from across the globe. It’s Day 1 of presentations, workshops, and networking. #WorldcomStrong

One Silver Anvil Award from PRSA wasn’t enough for Contact Lens Institute’s See Tomorrow market research campaign. For the second year in a row, this initiative developed with McDougall Communications won Best B2B Content Marketing Program.🎉 More on the award: bit.ly/4kk6Vk3

McDougall Communications is proud to support Kindness Is Free—a movement proving small acts of kindness can spark real change. Take the pledge and help create a more compassionate world: kindnessisfree.org/get-involved/

We celebrated the best of PR in the region last night at the 2025 PRSARochester PRism Awards. We earned 14 awards and, for the second year in a row, both Best of Show honors for work with World Council of Optometry and CooperVision. Congrats to all the honorees!

An extra special welcome to Junapr and the three other partners who recently joined Worldcom PR Group! Junapr’s been a longtime collaborator of ours, so we’re excited to see their team and these other great agencies join our network. See the announcement: bit.ly/4e3rmjk

On Wednesday we had the honor of winning the American Marketing Association Rochester’s Pinnacle Award for top public relations initiative for work with CooperVision reinforcing the company’s leadership in children’s eye health. See more on our website: bit.ly/443f1Zn

Our Silver Anvil guy is ready for #NationalSunglassesDay, and so are we! We’re celebrating this The Vision Council campaign about sunglasses for UV protection while supporting our clients CooperVision, RevitalVision, and Contact Lens Institute at #OptometrysMeeting.

Last week, a few of our team members went to the AOA #OptometrysMeeting to support our clients CooperVision, RevitalVision, BioTissue Ocular, and Contact Lens Institute as they led conversations, shared clinical expertise, and connected with the next generation of eye care providers.

We’re honored to have been named among the best family-owned businesses by the RBJ. Thanks to everyone who’s been part of our success over the past 14 years! See the article here: rbj.net/2025/06/27/mcd…

Gone as quickly as it came—Mike McDougall spoke with the Rochester Business Journal about how early actors were able to get the most value from the viral cougar sighting in Rochester.

Join us in welcoming Prohibition PR to Worldcom PR Group, our global partnership of independent public relations agencies. Prohibition PR brings expertise in elevating top U.K. brands across B2C and B2B markets from its home base in Leeds. See the announcement: bit.ly/45Hk9BM

Understanding patients’ digital habits can be key to identifying the best contact lens options for them. The Section on Cornea, Contact Lenses and Refractive Technologies invited Mike McDougall to speak about this at its business luncheon at #Academy25.