Brian P. McCullough (@mcculloughbrian) 's Twitter Profile
Brian P. McCullough

@mcculloughbrian

Associate Professor & Program Chair - Sport Management @UMich in @UMKines | Sport + Natural Environment = #SportEcology

ID: 377019819

calendar_today20-09-2011 21:50:29

1,1K Tweet

1,1K Followers

908 Following

mlorenc (@mlorenc) 's Twitter Profile Photo

Really excited to be finally able to offer this course! /students seem as well - both sections are overbooked with growing wait-list / Anyone at the gaming industry in my network - please let me know if you are interested in being a guest speaker or a class project.

Really excited to be finally able to offer this course! /students seem as well - both sections are overbooked with growing wait-list / Anyone at the gaming industry in my network - please let me know if you are interested in being a guest speaker or a class project.
Brian P. McCullough (@mcculloughbrian) 's Twitter Profile Photo

An awesome new course offering in our Sport Management program. I don’t know the odds of you getting into the course this term but I bet you’ll love it when you take it. #GoBlue

Brian P. McCullough (@mcculloughbrian) 's Twitter Profile Photo

In the beginning was the Word, and the Word was with God, and the Word was God. He was in the beginning with God. All things came to be through him, and without him nothing came to be. What came to be through him was life, and this life was the light of the human race; the light

In the beginning was the Word, and the Word was with God, and the Word was God. He was in the beginning with God. All things came to be through him, and without him nothing came to be. What came to be through him was life, and this life was the light of the human race; the light
Brian P. McCullough (@mcculloughbrian) 's Twitter Profile Photo

Thank you Wayne Menezes for giving a platform to discuss the great work we are doing at University of Michigan in Michigan Kinesiology - more work ahead to form the leaders and the best for the sport industry to preserve the natural environment. #GoBlue

Brian P. McCullough (@mcculloughbrian) 's Twitter Profile Photo

My Ithaca Baseball skills came in handy since moving from Texas up to Michigan and playing catch with my boys out in the barn with it being 21*F outside. Loved every freezing minute of it.

My <a href="/Ithaca_Baseball/">Ithaca Baseball</a> skills came in handy since moving from Texas up to Michigan and playing catch with my boys out in the barn with it being 21*F outside. Loved every freezing minute of it.
Brian P. McCullough (@mcculloughbrian) 's Twitter Profile Photo

🟢 New study alert for #sportsbiz pros : Worried fans will push back on environmental initiatives? Think again. Research on NCAA fans shows: ✅ Sustainability + team fit = stronger fan ties ✅ “Neutral” fans respond best to clear, aligned messaging ✅ Environmental efforts ≠

Brian P. McCullough (@mcculloughbrian) 's Twitter Profile Photo

New open access study in Sport in Society discusses the balance between economic & environmental goals leads to stronger, lasting outcomes. Strategic framing = key. Full article ⬇️ doi.org/10.1080/174304… #GreenSports #SportLeadership #SustainabilityInSport

Brian P. McCullough (@mcculloughbrian) 's Twitter Profile Photo

I had a recent piece published in The Conversation U.S. about the challenges of balancing sport business expansion and environmental sustainability targets. Check it out 👇👇👇 theconversation.com/2026-fifa-worl… Michigan Kinesiology The Sport Ecology Group

The Conversation U.S. (@conversationus) 's Twitter Profile Photo

2026 FIFA World Cup expansion will have a big climate footprint, with matches from Mexico to Canada – here’s what fans can do buff.ly/IM5QSBY

Brian P. McCullough (@mcculloughbrian) 's Twitter Profile Photo

🚨 New Publication Alert 🚨 My doctoral student, Yongjoon Bae, just published his first, first-authored paper in Wiley - Climate Change (IF = 10.2). Huge congratulations, Yongjoon! 🎉 Our new paper dives into the environmental impact of sport events, with a focus on