If your entire marketing strategy is just spying on competitor's Meta ads and swapping in your product you are 100% going to fail. This is what you are competing against...

If I was a crisis PR company I would be running all kinds of ads right now breaking down how this is exactly what NOT to do and what sharing what they would have done instead. Super easy way to piggyback on a viral moment and get a ton of eyeballs and leads.

Nobody wants to pay $60/month. But almost everyone will happily pay $1.99/day. This is temporal framing and it's probably the most powerful pricing psychology trick I know. Your customers aren't doing math when they see your price. They're feeling emotions. When you say

KFC generated 2.5B+ impressions and millions of free press with the most genius Twitter marketing stunt ever. Here’s how they turned following 11 people into marketing gold. 👇 In the fall of 2017 KFC’s marketing team at Wieden+Kennedy had a crazy idea… They quietly

100% agree. A lot of people are building stuff just to build stuff, but it actually provides little to no value in helping their business grow faster or more efficiently. If anything it is negatively impact my their business because they’re distracted.

Bucket list moment today getting to visit and film content on the floor of the NYSE 🤯 Crazy how little trading actually happens there now. It’s basically just used by media companies for filming content.

Great reminder, especially on a weekend.

Here’s an easy way to use your competitors weaknesses and unhappy customers to come up with high converting ad angles. 1. Create an account with Apify. 2. Use their different actors to scrape your competitors ad comments, reviews on sites like Amazon, mentions on social

The Astronomer response ad has racked up 36M+ views on X alone! Not as viral as the fail that required it, but still really impressive. What do you think of the ad? Did they nail it or miss the mark?

Your ads aren’t profitable because they are generic, boring, trying to speak to everyone and a half ass copy of another brand’s ads that are actually half ass copies of the original ad creator. This is what I find on almost all of the hundreds of ad account audits I’ve done

The more specific you can make your social proof the more effective it will be in your ads and funnels. Let’s say you sell a men’s hair growth product. Instead of saying “Over 10,000 happy customers.” Say: “10,193 men have gotten their confidence back after just 30 days.”

If you spend $100,000 on instant form lead gen ads and get $1 leads, but 0 actually buy, congratulations you just lost $100,000. It's wild how many ad accounts I audit where people are still running instant forms and hyper focus on getting the lowest cost per lead instead of

If you’re afraid to run that creative outside the box ad because you think it might piss some people off or get some negative comments here’s a quick fact for you: American Eagle stock is up 23% since the Sydney Sweeney ad. You will never make everyone happy and if you try to

I’m a sucker for a funny and creative billboard ad. Well played Habit Burger & Grill 🍔 👏👏

Your ads are competing with 10,000 others every single day. Yours look exactly like 99% of them. Guess which ones get the sales? Here’s the brutal truth about why creating boring safe ads is the most expensive marketing mistake you can make. Firstly, banner blindness is

It’s amazing how many people I meet with terrible offers or awful products who think they have an ad problem. Great advertising isn’t some kind of magical silver bullet. Ads are fuel, but without a powerful working engine (great product and offer) they’ll do nothing.

With all the insane stuff that Claude, Chat, Gemini and others can do how can Apple still not figure out autocorrect?

Always a blast doing MentorPass calls!