Lots of great takeaways in here for F&B folks:

What do you do under tornado watch alert? Feels a bit like: “Godzilla alert until 7pm EDT”. Context: I am from London.

For the next pandemic I vote for threadboi’s to be classed as Essential Workers. Here’s why 🧵

Love this shot of Plink! from @growthbusterinc 💘

It blows my mind how fully we went from Conscious/Earnest anti-sales in the 2010s to Cynical/Cheeky anti-sales in the 2020s. Do you think the somber, serious, “we need to do things differently” brand era will return? See Last Crumb today vs Patagonia 2011, REI 2015

Alexa Kilroy Plink! is on sale!

Google Trends without context

If Jilly Cooper wrote phishing scams 🐎

DTC Twitter - we’re looking for a freelancer to support Plink! on brand content strategy and UGC on TikTok - crucially - we’d be looking for support in media buying for the top performers on META and TT. Who should I chat to?

The only music I can work to these days is Liquid Drum & Bass, which has taken me by surprise tbf.

🔥 DTC Roast opportunity! We’re about to do some work on the homepage. Any howlers you can spot? Quick fixes? How would you optimise for conversion? Best answer gets 3 month supply of Plink! drinkplink.com

People are dunking on this take like it’s a tiny cracker in a plastic tub of queso

Gah. I am getting FB emails on failed orders in Spanish and can’t see where in Commerce Manager that’s set up… good fun!

I know Brian Folmer loves it but we have an 80% bounce rate on the Plink! homepage ⛹️⛹️‍♀️⛹️‍♀️ drinkplink.com

Welcome to the world of oligarchy.

NOOOOOOOOOOOO 😂😂😂

Summer 2022 BevNET showdown bringing the heat at Bristol Farms. I lined up and straightened y’all out steve michaelsen lemonade was rippin’