I’ve officially made it 🎉🎉🎉

Had a blast last night with some Andrew Foxwell 🦊 Foxwell Founders! First time meeting some folks I’ve slacked, dm’d and been on zoom calls with face to face. So much experience at this table, glad I get to be a part of it.

New York City. The kind of place that’ll teach you everything, especially how to bleed for what you want. Max Langlois knows that. Polo player turned performance marketer. A guy who swapped riding horses for riding CPMs. You grow up watching your dad hustle from a garage

You’re Not Special. Your Team Is. Max Langlois didn’t hesitate. He looked at me and said, “I thought I was the best media buyer in the room… until I wasn’t.” We were deep into the conversation, talking team handoffs, scale, and founder guilt. He told me about Marine Layer, a

If you know you know. Aromac

On the 4th or 5th of June Meta pushed the ASC update to our ad account. We know this for a fact. During the weekend of the 6th June through 8th June, our Meta spend then quadrupled blowing all our cost cap controls and budgets with almost no incremental new or existing customer

Annual challenge of 2025 was the Cirque Series race at killington mountain this past weekend. First trail race I’ve ever done & will definitely be doing more.

When you lose a long standing client and the only change the new agency has made is to change the naming conventions of your existing efforts🫠 It's been a month...

I’ve wanted to launch this brand for 3 years & it’s finally coming to fruition. I’ll share updates & learnings as we go 🚀🚀🚀

Week 2, what it do! If you caught one of the ThumbstopLive streams last week, I appreciate you. If not - all good - cuz I've got a PACKED calendar of heavy-hitters joining me on the show this week. Check it out 👇 Mon - @philkiel, @dillonverma, and Lauren | Ad Creatives For Meta & TikTok Tues - daniel okon

In exciting news we are hiring a full time developer at H10 to help us build cool products on top of Meta's API and other platform APIs! If you are an experienced developer with a track record of working in the Meta API system please dm me. Salary band is $115k to $135k for

The newest acquisition strategy from DTC brands - let’s give away a car!! This is the 3rd brand I’ve seen pull this tactic this year. I’m sure these brands are seeing a lift in revenue but here are some of the potential downsides to account for before testing this for your

Immediate ROI in the form of a great lead after being a guest on Evan Lee new show Thumbstop If you haven't tuned in yet - do yourself a favor and do so - you won't be disappointed 🤝 Evan is creating something special here.

Bubba in office today - vibes are 👌

We've partnered up with Triple Whale 🐳 to put on an awesome event at MSG. We've got a box for the Rangers game on September 25th! Apply to attend below 👇 events.triplewhale.io/dtc-after-dark…

Launched our brand today 🎊 Meta refusing to spend a cent in our ad account... Not sure why I expected anything different.

Why do I do this daily? Any tips on rehabilitation protocols are welcome. Yes I did open a new tab to post this 🫠

Hiring two Directors of Paid Media at H10 $150k salary with health, dental etc. 3 Recruiters and 2 months into these searches and haven't found what we are looking for yet. DM if you're ready to take that next step in your career. US Based only*

For those of y'all that have launched brands this year - how long did it take for CPMs to come down to more "normal levels"? Launched our brand a month ago and are starting to get some traction here... hovering around a 1x MER. That said our meta CPMs are $150...

I have a theory about Facebook ads that sounds like a conspiracy but might actually be true. One of my buddies built a tool that gave advertisers perfect event matching. Like 100% match rates. Every conversion tracked flawlessly. Every brand that turned it on saw an immediate