Anybody out there seen a strong incrementality result from TikTok? 😅

Dear Meta, I'm not asking, I'm imploring you... insert your AI into a better search functionality for media libraries. This system is so clunky and painful. Call it "Advantage Search+." Best, David

Months in the making, CTC's Incrementality platform is LIVE. Geo holdout experiments are the gold standard of measurement—but most tools charge $10k+ per month... Until now. Anyone who works with CTC now has incrementality testing at the core of their growth & media strategy.

If your e-commerce store already has SEO dialed-in, seems like it should translate really well with ranking in Chat GPT’s new shopping features.

My favorite thing is to do is give unsolicited local SEO advice to small coffee shops.

I built some ad campaigns on meta for the first time in a minutee today. And oh my goddd. Wtf did they do to the ad-level building?

what a world we live in how has this been so normalized? being jewish is my identity in this life.

CTC’s models are informed by the thousands of paid campaigns we’ve launched over a decade, to predict what is MOST LIKELY to occur. The goal is to bridge that expectation with what brands WANT to occur. How? By creating thoughtful marketing moments. To show you exactly how we

Your budget allocation & channel targets will substantively change following an incrementally test... 3 recent examples: - Meta ACQ: Platform ROAS 1.47 → iROAS 1.96 (133% IF) - Google NB: 1.71 → 0.56 (32%) - Google Brand: 10.35 → 12.00 (115%) Get your first test on us👇

Serious question. Who knows how to run Tinder/Bumble ads? If you know, please DM me!

Icon made $6M ARR in 3 weeks with an AI Ad maker 🤯 I created a better one in N8N, at a fraction of the price.... The best part? I have nothing to gatekeep or sell you Like, rt & comment "ICON" and I'll send the JSON file Here's my entire workflow 👇

Tariffs really sparked a price testing frenzy and it revealed how price is one of the most underused levers in DTC. If you think that most people test prices. I would say that's not true. Some brand owners are fearful of it and worry about how their customers will respond. But

DABA full product catalog on ROAS Goal is UNMATCHED for clothing brands. Let it rip.

I got into e-comm because my family needed me. It meant the world to make this work. If you’re in the same shoes and you’re struggling, I want to help for completely free. Starting this week, I’ll be opening up 1 hour every week for a 1:1 call with someone who needs support.

Most 8–9 figure brands rely on “sandbox” creative testing. But Seed Health uses ASC to test at scale. In this week’s YouTube video, they break down their full methodology:

Incremental attribution optimization. An exciting update from Meta. Maybe... Tony Chopp breaks down what we are seeing in our testing here: youtube.com/watch?v=NcpQY6… Are you subscribed to you our Youtube channel yet??

I've been really vocal about 7dc being the best attribution setting. I still generally stand by this, and think it's good for most accounts... But, in the past, view attribution wasn't even an option in my toolkit. Here's what changed recently. To be clear, view attribution

I’ve spent the last year maxed out, scaling ecom brands behind the scenes. But now, for the first time in a while, I’ve got space to take on new clients again. It’s been a minute, so let’s get reacquainted: I’m Gold Tetsola. I create AI-powered ads that 10x execution without