Rooted in timeless stories, the new FIABA Square offers twelve unique timepieces to suit every style. One iconic design, endless ways to express yourself. #YourTimeIsNow

From sharp angles to flowing curves, the new FIABA Square blends its legacy into a single fluid form, combining the strength of a square with the softness of a circle. #YourTimeIsNow

A symbol of refined moments. Crafted with precision. Worn with purpose. Discover the new FIABA Square. #YourTimeIsNow

A companion in time, a canvas for your story. The new FIABA Square celebrates determination, individuality and every moment that defines you. #YourTimeIsNow

Every moment glows with the FIABA Square, with its elegant dial and striking two-tone design. #YourTimeIsNow

A symbol of fairy tales, the new FIABA Square pushes creative boundaries while capturing the magic of childhood stories that shape how we see the world. #YourTimeIsNow

Elevate your style and express your unique personality with the new FIABA Square. #YourTimeIsNow

The new FIABA collection offers twelve timepieces to suit every style, each designed with an easy-change mechanism for modern versatility. #YourTimeIsNow

Lead with purpose. The AIKON Automatic Date 42mm is made for those who own every moment. Lernie #YourTimeIsNow

Precision in every detail. The AIKON Automatic Date 42mm blends timeless design with modern sophistication. Lernie #YourTimeIsNow

Every tick marks your legacy. The AIKON Automatic Date 42mm doesn't just tell time, it tells your story. Lernie #YourTimeIsNow

With its sophisticated design and uncompromising performance, the AIKON Quartz Chronograph adapts to your pace. #YourTimeIsNow

Crafted for those who refuse to compromise, the AIKON Quartz Chronograph combines sophisticated performance with unmatched style. @menwithstreetstyle #YourTimeIsNow

Always in motion, always in style. The AIKON Quartz Chronograph moves with your pace. #YourTimeIsNow

Introducing the new 1975 Automatic Vagues du Jura GMT. This anniversary commemorative limited edition of 200 pieces pays tribute to the brand's Manufacture located at the heart of the Swiss Jura mountains. #YourTimeIsNow

The new limited-edition 1975 Automatic Vagues du Jura features an intricate pattern, unique to Maurice Lacroix, depicting the rolling hills overlooking the Manufacture. #YourTimeIsNow

Enriched with refined details and an engraved caseback, the new 1975 Automatic Vagues Du Jura GMT draws inspiration from the verdant landscape of the Swiss Jura. #YourTimeIsNow

Graceful and sleek, the new 1975 Automatic Vagues Du Jura GMT is a classically styled timepiece to suit modern-day living. #YourTimeIsNow

Celebrating our heritage through exceptional craftsmanship. The new 1975 Automatic Vagues Du Jura is a limited edition of 888 pieces, crafted with the highest attention to detail. #YourTimeIsNow

Last week, we celebrated our 50th brand anniversary at our Manufacture in the Jura mountains. Surrounded by watchmakers, colleagues, local dignitaries and FOBs, we honored Maurice Lacroix's legacy while embracing the next chapter of Swiss craftsmanship. #YourTimeIsNow