Protest in the #Ashes this morning - as predicted by @darkhorsesldn's Simon Hanley. Read the full piece here... thedrum.com/opinion/2023/0…

Some thoughts in City A.M. on some banging Women's World Cup ads and what that tells us about where the game is headed cityam.com/2023-womens-wo…

Nissan Formula E has arrived 🌸🏎️ #feelelectric #Nissan

Women's World Cup: seeing is not the same as believing – a view from @MattReadman @DarkHorsesLDN #FIFAWWC buff.ly/3sqazDt

Sport sponsors need to be clear on what they stand for – not just what they stand next to – if they are to avoid blowback from protests, says marketing expert Matt Readman. Matt Readman cityam.com/lessons-for-sp…

Think of the fans: Matt Readman on why stadium experience matters as much as TV production: cityam.com/think-of-the-f…

Football governance is broken but there is hope. Introducing, Hope Sogni, the first female candidate to stand for FIFA President. Built by @Twise_ai with @darkhorsesldn, Maggie Murphy & moya dodd Read her first interview with Suzy Wrack The Guardian rb.gy/8fnxsb #AI

Meet the AI-created football expert aiming to teach Infantino a lesson dlvr.it/Sz9Dkx

Meet the 10th (and first female) FIFA president. Awesome idea from Adam Burns + @darkhorsesldn in The Guardian today. theguardian.com/football/2023/…

A first Christmas break...🎄 But no shortage of football 🙌⚽️

New work from the @darkhorsesldn team 🔥🐎 dailymail.co.uk/video/sport/vi…

.Harry Kane battles winter blues during festive break with Prime Video and @darkhorsesldn, hubs.la/Q02dzyQw0

After Boris Johnson's infamous 2020 NYD tweet, you've got to be brave (or foolish) to make a positive prediction. But 2024 might just be the year this decade starts to turn around...and if it is then this summer of sport will be at the heart of it. cityam.com/sport-sceptics…

Good piece on the new Football Governance Bill by Matt Readman. Almost all PL clubs are now owned by international billionaires with little interest/knowledge of clubs social histories. Football regulator: uneasy link between class, control and the game cityam.com/football-regul…

Great to see Nissan NISMO X @darkhorsesldn getting some love this weekend. It’s a team that consistently creates 🔥 work but doesn’t always get the chance to shout about it

Matt Readman on sport and climate change: “Football creates 30 million tonnes of CO2 a year” To listen to the podcast in full, please click this link - youtube.com/watch?v=zfv4j_… Matt Readman, chief strategy officer of Omicom-owned sports creative agency, Dark Horses, has just

‘Positive, funny and resilient’: remembering Lucie one year on @darkhorsesldn Melissa Robertson buff.ly/4aPoXWw

Really enjoyed this chat with the Sports for Social Impact pod - thanks for having me 😀

It still blows my mind that football clubs and national governing bodies don't pay for private security to monitor their players' homes when they're on duty abroad. Happens so often. Surely the cost would be worth it? bbc.co.uk/sport/cricket/…