Personal branding isn’t just marketing fluff. When your attorneys build visibility and trust: 1- Google ranks you higher for authority 2- You earn more high-quality backlinks 3- Potential clients feel more confident reaching out

If your law firm SEO isn’t tied to revenue, it’s just noise. Build a system that: 1- Audit your entire site 2- Maps your true search market 3- Focuses on high-converting keywords 4- Optimizes and scales fast with AI support

Most firms focus on traffic. We focus on pipeline growth. Build SEO that: 1- Targets your firm’s true search market 2- Prioritizes content that converts 3- Tracks every lead to revenue This is legal SEO done right.

Your firm’s reputation is your asset. Protect it with SEO. 1- By keeping an eye on reviews: Bad reviews or negative news can hurt your firm. 2- By using SEO tactics : It highlight positive content and keep your reputation strong online.

If your site is mobile-friendly, it is client-friendly. So, optimize your site for phones now. 1- Most clients search on their phones. 2- If your site isn’t mobile-friendly, you lose leads before they even call. Fix your site before it's too late.

Outdated SEO hurts law firms. Refresh it or pay the price later. Here's how to do it: 1- Refresh your content every quarter to maintain high rankings and stay relevant. 2- Update facts, add new links, and optimize for new search trends.

3 Keyword Mistakes Law Firms Must Avoid: 1- Don’t target broad keywords like “lawyer”. 2- Always include location-based keywords. 3- Avoid keyword stuffing; write naturally. Fix these and watch your rankings improve.

Your Law Firm Needs a Strong Google Business Profile. Don't take it for granted. 1- Boosts local search visibility 2- Builds trust with client reviews 3- Shows contact info instantly Fill out your profile fully, add photos, and respond to reviews to get more clients.

Mobile SEO can't be ignored in 2025 Over half of searches come from mobile devices. If your site isn't mobile-friendly and loads slowly, you're losing clients before they even have a chance to see you. Test your site's speed on mobile devices and Fix what's broken.

Don't Just Rank. Own the SERP. Ranking #1 is great. But owning multiple spots on the same search page is better. 1- Blog post 2- FAQ snippet 3- Google Business listing 4- Review site Stack your presence. Dominate the results.

Messy citations confuse Google and your clients. Clean them up: 1- Audit your listings 2- Fix inconsistent Name, Address & Phone (NAP) 3- Remove duplicates and outdated entries 4- Submit your firm to high-authority directories 5- Update info after office moves or rebrands

When you chase traffic but ignore structure, you fix one thing, and another breaks. This is what happens without infrastructure. 1- Traffic doesn't mean clients. 2- Rankings don't guarantee revenue. 3- Backlinks without CRO are just bragging rights.

Law firms love backlink campaigns, but without a strategy, those links don’t lead to new clients. What works in 2025? 1- Links from authoritative legal sources 2- Thought leadership on respected platforms 3- PR that connects expertise with credibility

Schema markup is a secret weapon to get more clicks, calls, and cases from Google. 1- Start with Local Business Schema to enhance your local search presence. 2. Then, add an Attorney Schema to build trust before prospects even visit your site.

The Recession Opportunity Most Firms Miss While competitors panic: 1- You systematize 2- You specialize 3- You strategize While others cut marketing: 1- You increase touchpoints 2- You boost content 3- You nurture leads

Your Website Isn’t Bad. It’s Just Not Built for Google. Most law firm sites look fine, but they’re invisible on search engines. No location pages, slow load time, no content updates = low ranking. Fix the basics → show up when your clients are searching.

Clients Don’t Scroll. They Scan Your homepage has 5 seconds to hook them. 1- Clear headline 2- Easy navigation 3- Visible contact information That’s not “good design.” That’s conversion design.

Your Google Business Profile is your second website. Most clients never visit your site. They call straight from your GBP. 1- Add photos 2- Post weekly 3- Get reviews

TOFU Won’t Pay the Bills You wrote 10 blogs about personal injury law. You’re ranking, but the phone is still quiet. Most law firms start with TOFU, which is a big mistake. 1- Start with BOFU 2- Then build MOFU trust 3- Then, TOFU awareness.

This is the kind of leadership mindset I love seeing from our team. Building something greater than yourself. Systems, culture, and people that thrive independently. This is how you create lasting impact. Grateful to have leaders like Erika who embody that principle every day.