Matthew Papertsian (@matthewpaper) 's Twitter Profile
Matthew Papertsian

@matthewpaper

Vice President and Research Director, Emerging Growth Strategies, Forrester Research, Inc.

ID: 48177748

linkhttp://forrester.com calendar_today18-06-2009 00:26:01

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A lot of B2B companies have voiced support for Black Lives Matter, but data shows that the well-intentioned words aren’t matched with action in their own diversity — latest @Forrester blog post from Ian Bruce: forr.com/3fEhEo2

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B2B marketers should bury the lead and embrace opportunities with buying groups. forr.com/2BYPYfq #buyinggroups #demandunitwaterfall @Forrester

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Understanding the expansion of buyer expectations will be instrumental for B2B #portfoliomarketers to meet their needs and successfully progress them along the buyer's journey: forr.com/3ilEBOi Forrester #ForrB2B

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Only about 6% of Fortune 500 and S&P 500 CEOs are women. B2B companies fare worse. As we celebrate the 19th Amendment, we have a long way to go for #genderequality, according to new @Forrester research: forr.com/321qlnf

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Resilience is becoming a critical capability that #B2B #sales and #marketing leaders must develop, starting with embedding it in their annual plans. Get some guidance from Forrester’s Metaxia Karagianni forr.com/2ZIdGWd

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Get ready for Forrester #SDSummit EMEA 2020 – now fully virtual with 40+ sessions, an interactive marketplace, and more! John Donlon provides insights: forr.com/2CeFFnN

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How can #B2B #marketing leaders break the eternal cycle of bad budget #planning? By leveraging Forrester’s benchmarks! Learn more from Craig Moore forr.com/3cYza6B

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Great session today on rethinking how we measure marketing impact by adding a customer lens #sdsummit Forrester In the age of the customer why is B2B measurement all about us? Ross Graber Anthony McPartlin

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Watching a great and genuine conversation about messaging and content among Emerging Company European Sales and Marketing Leaders #sdsummit Forrester

Watching a great and genuine conversation about messaging and content among Emerging Company European Sales and Marketing Leaders #sdsummit <a href="/forrester/">Forrester</a>
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Only one in 10 startups last longer than 10 years. Take our five-minute survey bit.ly/38rpUHl and learn how to scale yours! Discover more about the process in Barbie Mattie’s latest blog post with steps to help increase those odds forr.com/2MxF999 @Forrester

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Audience planning is a fundamental #crisis mitigation strategy. In her latest blog post for @Forrester, @jenniferrrouse shares what she’s learned after the recent emergency situation in Texas and preparing for the unexpected. forr.com/3pXyBP8

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Announcing our first #ForrB2BSummit Guest Keynote Speaker: Kara Swisher 🎉 Learn more about Silicon Valley’s “most powerful tech journalist.” forr.com/3bCBUaJ

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Are you a B2B marketing leader in North America? Hear from @jenross17 on why this year's #ForrB2BSummit content lineup is perfect for you. youtube.com/watch?v=Gcwnrt…

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Much like athletes' wellness can significantly impact B2B seller performance. High levels of wellness among reps help ensure they perform the best they can. Check out this blog by Nancy Maluso on how to boost bit.ly/sellerwellness, and in turn productivity

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Great inspirational talk by Hang Black about turning adversity into opportunity in a challenging world and seamlessly applying it to b2b @sales30Conf #s30c

Great inspirational talk by Hang Black about turning adversity into opportunity in a challenging world and seamlessly applying it to b2b @sales30Conf #s30c