Every customer interaction is marketing. 1. Answer emails within 24 hours. 2. Pick up your phone. 3. Respond to comments. Each touchpoint reminds someone you exist. That's not customer service...that's promotion.

Your customers aren't thinking about your business right now. They're not thinking about it tomorrow either. Remind them you exist. Constantly.

What's your favorite SEO trick that still works?

Slop is on the rise. But I believe humans will seek out human creativity. My rules: 1. Never use AI to publish words. 2. Use real photos. 3. Use only human ideas. 4. Curate with taste. High engagement doesn't mean good content. Stop throwing slop at the wall.

Treat your business like a college degree. Give it 4 years of showing up consistently.

Entrepreneurs are idiots. They ask dumb questions. They try stupid shit and fail all the time. And it's what makes them successful.

Most people panic when their business slows down seasonally. I use the off-season to rebuild everything. While competitors chase winter traffic, I'm making my products 10x better for next summer.

I record a business podcast every day. What topics would you like to hear about? Perhaps things that are rare to hear.

Here's a sales page hack I found on TikTok: Export all your product reviews into ChatGPT. Ask it to find the voice of customer and objections. Then screenshot your sales page and ask it to find the gaps. It writes the missing copy blocks for you.

Steal These Headline Formulas... 1. How to [DESIRED OUTCOME] 2. How to [DESIRED OUTCOME] without [FRUSTRATION] 3. How to [DESIRED OUTCOME] in [SPECIFIC TIME] without [FRUSTRATION]

Sunday (the lawn care company) stops creating content in winter. I noticed this and realized: why am I grinding out pool maintenance YouTube videos when nobody's watching? Shift internally in the off-season. Build products. Then hit hard when people actually care.

Unpopular opinion: online entrepreneurs should read fewer business books. Instead, learn by doing.

You can create the greatest content in the world, but if your website is slow, no one will wait to read it.

I don't think there's anything wrong with being a jack of all trades and a master of none. In fact, I think it's crucial to run an online business.

Feature creep will kill your app. I'm constantly fighting the urge to add more tools and functions. At some point you have to stop building and just let it work. Nobody wants software that does everything poorly.

Back in 2008, I wrote two massive articles about pool algae and cloudy water. They still rank number one today. 17 years later, and they're still bringing traffic. Content compounds like investing.