I’m thinking about negotiating % of ad spend into my rate if a brand low balls me. I’m okay with accepting a lower rate and instead getting paid if my ad does well and gets spend. Has any one consistently done this and how do you track spend so you know the client is screwing

I guess it’s going to be another UGC type weekend 🤪 But for real, I’m going to the beach too because we also need to enjoy life on the weekends 🌊 #ugc #ugccreator

Sometimes you just have to trust creative strategists, because some of us… we know what we are doing. I had a UGC creator go through two rounds of revisions cause I saw potential in his creative. And guess what? They hit a 5x ROAS. That’s a number you want on your case study.

Broll broll broll!!!! Most creators send 5-10 broll clips. I’m about to send 50 (10 are talking heads) That’s how to stand out as a UGC creator. And that’s how you can justify charging more because broll is so freaking important for brands. #ugc

I’ll never get tired of car script reads I used to only use a teleprompter app, but this method makes me feel way more natural. I rehearse the line and then film without glancing down versus following a teleprompter which you can clearly tell. #ugc

No better way to start a Monday than with a creative being approved

I love it when creators can take feedback so graciously and apply the notes to perfection. That's the type of UGC creator I love working with and want to continue working with.

This wasn’t on my bingo that year 👀🤯

Living life to the fullest while living your dreams Keep pushing. You got this.

Yall might think being a creative strategist is glamorous until you’re spending the entire day putting out a fire that the client made 😅 Never a dull moment

I think everyone in my personal circle has been targeted with this ad so may as well share it here. ‘Twas a fun one! Not your typical UGC video #ugc #UGCcreator #maleugc

Locked and loaded 🎉🎉🎉

Just did Q4 2024 analysis for one of my clients and every UGC creator needs to know this for Q4! Top Meta creatives were completely different to top TikTok creatives We saw Meta ads being more polished, typical direct response ads whereas TikTok was much more

Does anyone else feel proud of themselves when they are updating their UGC portfolio and see how far you’ve come? I haven’t touched my portfolio in almost a year and having to look back at my progress makes my jaw drop #ugc

Got a knack for creative strategy and want to take it further? A top agency is on the lookout for a seasoned Creative Strategist. EU/UK based is ideal, but they’re open if it’s the right fit. You’ll be collaborating with some of the best minds in the industry. Seriously. Drop

Offloading 300gb of UGC footage off my laptop feels insane 🤯 #ugc

Filming for a smart ring brand was not on my bingo card this year #ugc

If you’re whitelisting for brands, your user username matters. If your IG/TikTok name has “UGC” in it, it can tank ad performance because a lot of people are aware that UGC = ad. Brands want accounts that feel native. Clean, personal handles help convert better. Pro tip: keep

My personal video is being used as an ad in a scam targeting content creators. I would have never known but a friend of mine sent it to me. They couldn’t share the link so now I’m stuck with a video of me promoting a fake business. Be careful out there! #ugc

I've been super quiet in the UGC space for a while. Haven't felt the motivation to post. That said, Q4 has been insane despite not "showing up" online. Build strong relationships with agencies and brands, because when they love working with you, you'll be constantly busy.