Our first speaker of the session is the amazing Mathilde Hoj. Her talk is all about how to utilise TikTok as part of your SEO strategy. #BrightonSEO

Loved talking at brightonSEO yesterday on #TikTokSEO. Really enjoyed speaking in front of a completely packed Syndicate 1/2 🔥 If you missed something, you can find my deck here: speakerdeck.com/mathoej

TikTok is showing Google search results in their internal search function. This is HUGE within #TikTokSEO! Read more here: theverge.com/2023/9/21/2388…

"Keyword research is fundamental in all things SEO, especially for TikTok SEO." Mathilde Høj (Mathilde Høj) explains that as well as putting keywords into your descriptions, profile, captions, etc., you also need to make sure you're saying them out loud. maj.to/419TfQl

In this episode of #SEOin2024: Additional Insights, Mathilde Høj (Mathilde Høj) shares that it's really important that when you make TikTok videos, you ensure you're hooking your audience within the first two seconds. maj.to/419TfQl

Mathilde Høj (Mathilde Høj) explains that the main thing TikTok users love about the platform is the uniqueness of the content on the platform, how the algorithm is tailored, and the For You Page, where all the content is tailored to each user. maj.to/419TfQl

Don’t forget about TikTok SEO! Mathilde Høj (Mathilde Høj) believes that TikTok is the future platform and future search engine for Generation Z, so it is very important not to overlook TikTok in your SEO strategy. maj.to/419TfQl

🎉 We are excited to announce that Mathilde Høj (Mathilde Høj), SEO Manager at TRANSACT Denmark, will be speaking at the Search'n Stuff Antalya Conference 2024 on October 11-12! Join us to explore the TikTok SEO strategies with Mathilde: searchnstuff.co.uk/search-and-stu… #SEO #TikTokSEO

Mathilde Høj (Mathilde Høj) explains that keyword research is crucial for TikTok SEO and that to succeed in the algorithm, you must include those keywords in your descriptions, profiles, captions, and spoken content. maj.to/419TfQl

Later today, we're talking to Isa Lavahun (Isa Lavs), Mathilde Høj (Mathilde Høj), and Alice Bull (Alice Bull) about TikTok SEO. Come along to learn everything you need to know to dominate in Social Search and ask your questions to the panel! maj.to/4g0lacx

Mathilde Høj (Mathilde Høj) explains that TikTok tailors content to each user’s preferences, offering personalized results. In contrast, Google and Bing provide more generalized results that many users see when searching. maj.to/4g0lacx

Mathilde Høj (Mathilde Høj) explains that follower counts matter less on TikTok because most users scroll the For You page, not the Following tab, which means your followers may not always see your content unless they look for it. maj.to/4g0lacx

Mathilde Høj (Mathilde Høj) explains that when optimizing for TikTok, you should target relevant keywords based on user searches and watch as TikTok’s algorithm ensures each video reaches the right audience on their For You page. maj.to/4g0lacx

🚀📱 Ready to enhance your SEO game with the latest trends? We're excited to announce that Mathilde Høj (Mathilde Høj), SEO Manager at TRANSACT Denmark, will be speaking at the Search 'n Stuff Antalya Conference 2024! In this session, you'll discover: •What TikTok SEO is and why it

Mathilde Høj is covering everything on #TikTokSEO and giving us tips to get useful data from the platform! For now - view time is the key! Again, things come down to engagement and community building! #SearchAndStuffAntalya #SearchnStuff

We're excited to announce that SEOin2025 - your guide to navigating #SEO for the upcoming year! Once again, we've teamed up with David Bain to bring you the very best actionable tips for 2025 from over one hundred SEO experts! Find out more at maj.to/4fB65O3

Mathilde Høj (Mathilde Høj) explains that TikTok tailors content to each user’s preferences, offering personalized results. In contrast, Google and Bing provide more generalized results that many users see when searching. maj.to/4g0lacx

Joining Crystal Carter (she/her) in this first hour is Billie 🦕, Joshua Squires, Mathilde Høj, Chris Meabe, Laura Iancu, 🇺🇦 Andrew 'Optimisey' 🇺🇦, Amit Raj | Founder @ The Links Guy, Araminta 💸📲, Montse Cano | iSEO, project mgmt, @andy_frobisher, Sukh Singh, 🐝 Olesia Korobka 💙💛🐝, @cathrynstormont, Lucia Dello, Sanja Markovic and @ranaabuquba!

Mathilde Høj (Mathilde Høj) believes that users start to avoid Google when they distrust the search results, as SERPs often show links, meta descriptions, and titles that feel like sales pitches. maj.to/42i4hpp

Mathilde Høj (Mathilde Høj) explains that people distrust Google’s results, seeing them as ads, while platforms like TikTok or Reddit offer authentic user-generated content and, at the moment, AI overviews promised trust but haven’t delivered as expected. maj.to/42i4hpp