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The bigger the brand, the bigger the egos. The more red tape. The slower everything moves. And the worse the work gets. But it doesn’t have to be that way. Keep your teams small. Stay lean. Avoid the hiring trap. Small teams can win by being more nimble, shipping faster, and

Stop obsessing over Conversion Rate—it’s just one piece of the eCommerce puzzle. Real growth comes from optimizing everything that impacts profit. 💥 Master the 4 Optimization Pillars to unlock more value from the same traffic: 1️⃣ Conversion – Turn more visitors into customers

Are you tired of FRAUDULENT Google Display spend? Here is how to make your GDN campaigns profitable in less than 2 weeks. **Bit of background:** Before starting my own agency I had worked 10 years in-house for a large software company that spent a considerable amount of budget

Why run experiments on your store? It’s not just about conversions—it’s about making smarter, lower-risk decisions that drive real growth. Here’s what strategic experimentation unlocks: 1️⃣ Better data-informed decisions 2️⃣ Smarter risk management 3️⃣ Systematic innovation 4️⃣

Quick reality check 🚨 — Not everything labeled “CRO” is the real thing. Watch out for common traps that hold companies back: 🚫 Chasing quick wins or shortcuts 🚫 Relying on "hacks" and so-called best practices 🚫 Only fixing surface-level usability issues 🚫 Running tests

Optimized a client's shopping feed product titles using GPT's API that followed a custom set of rules. The results were mind-blowing. Fast forward 86 days after making the change, and here’s what we’re seeing: imgur.com/p3bmOEc Clicks – up 20% CTR – up 14.83% Conv. Value

Want to uncover what’s really holding your eCommerce site back? Stop chasing random ideas. 🔍 The key is deep user research—the kind that blends: 📊 Quantitative data (analytics, heatmaps) 🗣️ Qualitative feedback (surveys, polls, interviews) That’s how you find the real

Relying only on your CRO tool’s data? Think again—that’s just the tip of the iceberg. 🧊 If you’re optimizing for retention (think: Frequency pillar), you need a fuller picture. 💡 Combine your test data with insights from your CRM, CDP, or Data Warehouse to uncover: 🔁

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Ad copy isn’t just about clicks—it shapes your traffic. 🧠 I’ve turned Google Ads campaigns from dumpster fires into ROI machines with one thing: better words. ✅ Say where you operate—filter out the wrong locations. ✅ Mention pricing—stop wasting time on tire-kickers. ✅ Call

🧠 Google's new AI Max for Search campaigns promises big PPC wins—but is it worth jumping on immediately? I dive into the details, potential pitfalls, and how smart marketers should approach it. Check it out: roasppc.com/blog/googles-a… #GoogleAds #PPC #AIMax

The quickest way to tell someone doesn't really understand Google Ads? They're still writing posts about "how to improve Quality Score." #googleads

Alright, eCommerce pros—you’re running experiments and uncovering insights… but are they actually being used? 🤔 That’s the real challenge: turning testing into consistent business growth. Sustainable CRO means systematic program management: ✅ Document learnings in test logs

Google Ads calls everything "AI" that is really just basic machine learning. Very annoying, and more misleading than my GDN ads in 2015. #GoogleAds #SuperShady

reddit.com/r/marketing/s/… I know I shouldn’t laugh… but this is hilarious. Imagine a guy doing 40 different fake voices just to convince a client they’re driving leads. Like—full-on voice acting just to fake success. Marketing insanity at its finest.

Think CRO is just about running A/B tests? 🤔 Think bigger. A/B tests are great for measuring causality—but they’re not the only way to validate ideas before making changes. 🎯 Level up your validation game with: ✅ User testing ✅ Tree testing (for navigation) ✅ Copy &

Launching an eCommerce experiment? 🎉 Nice! But the real work is in the execution. To get trustworthy results, follow these key steps: 📈 Be patient. Early results can be noise—let the data build before jumping to conclusions. ✅ Validate reliability. Check for even traffic

Don't let your learnings rot in a slide deck. 💡 To make experimentation actually drive business growth, you need: ✅ Clear systems to share insights (dashboards, knowledge bases) ✅ Actionable recommendations—not just "win/loss" ✅ A plan for implementation once the test ends

📺 Watching Google Marketing Live... “For every $1 you spend on Google Search, you get $6 back.” Which checks out—as long as you exclude all the campaigns that didn’t work and only count the ones that did. Cherry-picking stats so hard I’m surprised they didn’t show up with a

At this point, if you're not selling shoes, hats, or kitchen gadgets... Google basically doesn't care. Every new ad feature, every shiny automation update — built for physical product sellers. 🛒 Merchant feeds. 🛍️ Promo extensions. 📦 Inventory-based campaigns. Meanwhile, if