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MarTech Advisor

@martech_advisor

The world’s leading source for latest #news, comprehensive #articles, research and industry views on the explosive #marketingtechnology space. #Martech

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linkhttp://www.martechadvisor.com/ calendar_today18-11-2016 09:41:44

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To attract buyers, partners & even investors you need content that is compelling and that educates Susan Thomas 10Fold discusses the #contentmarketing trends for the year 2018. #socialmediamarketing #contentmarketing #videomarketing #contentcreation ow.ly/ruia30hMyXn

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There needs to be a fundamental shift among how companies operate & identify themselves in the market– Gregory Shepard Pepperjam #ecommerce #omnichannel #onlineshopping #contentstrategy ow.ly/mPBL30hO7zi

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Take note of these 8 steps by Max Mead Acceleration Labs which will be key to ensure organic growth as well as creating attractiveness to future investors or martech acquirers. ow.ly/9qQP30hO9uA #saas #adtech #b2bsales #programmaticadvertising

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If you are not tracking the right marketing metrics, you are not going to get the C-suite support you need & can lead to veering off course w/ your marketing objectives, budget & more – Kerry Nelson Infor CX #MarketingAnalytics #CX #CSuite ow.ly/bWla30hOayj

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.Shawn Belling digs into #SalesforceEinstein & how the #AI technology will impact customers and partners. #Thistimelastyear #BlastFromThePast ow.ly/hn1c30hObMR

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.Andrea Wildt highlights the #Top4 effective #AI use cases available to marketers today, how they are delivering #ROI & reshaping #marketing teams ow.ly/oYYN30hOdQd #MachineLearning #CX #DataDriven

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#WednesdayWisdom #wednesdaythoughts Ignoring #OnlineMarketing is like opening a business but not telling anyone! #Marketing #SocialMediaMarketing #DigitalMarketing #EmailMarketing #InternetMarketing

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Customers generally feel a brand is much more credible when they have a live chat feature on their #website. Josh Wardini, Websitebuilder.org shares four instant benefits of adding livechat to your site ow.ly/GBVC30hPKeV #chatbot #CX #contentcreation #ROI #livechat #UX

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Understanding consumer multitasking can help #brands, #publishers, & #agencies uncover the interaction & cooperative dynamics between #apps – Hannu Verkasalo @VertoAnalytics #marketinganalytics #DataManagement #contentmarketing #WebAnalytics #contentmanagement ow.ly/G7fi30hPL3n

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.Heather Hurst @workfront explains the three common weak spots in the typical marketer’s workflow that can be sped up and streamlined with #technology that’s available today ow.ly/6HdD30hRdey. #ResourceManagement #MarketingAutomation #AI

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#ThrowbackThursday with #AI now the buzzword in everything martech, let’s find out some of the advancements that have changed #socialmediamarketing. ow.ly/8piV30hRgSr #omnichannel #contentmarketing #socialmedia

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.Anjali Yakkundi Aprimo shares interesting ways to help you overcome the challenges faced in brand building & marketing operations. The key takeaway – these can also help you be more productive! #CX #contentcreation #brandbuilding #marketing #operation ow.ly/lfTC30hRekB

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“No matter how stressful the week has been, the weekend has come so let the good things begin! #TGIF #FridayFeeling #FridayMadness #FF #FridayMotivation

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Unfiltered bot traffic can instantly skew your #WebsiteAnalytics, giving you a false read on visitor behavior – Alon rosenberg Adam Segal Namogoo #Chatbots #WebsiteDesign #datamanagement #UX ow.ly/sYP730hSE41

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Consumers want personalized experiences and today’s competitive brands are scrambling to deliver. #CX must be the top priority for brands in 2018 explains Rebecca Martin Calabrio #chatbot #AI #contentmanagement #personalization ow.ly/U4rX30hSF4P

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Michael Provenzano, Vistar Media highlights the top trends over the next 12 months that #advertisers and OOH media owners should be aware of to succeed #digitaladvertising #DOOH #displayadvertising #ProgrammaticAdvertising ow.ly/YN5230hVdkv

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2018 will be an exciting year in marketing! Brian Byer, VP of Business Development Jacob Crossman elaborates on the digital trends defining the customer journey in 2018 ow.ly/EIhs30hVepj #CX #chatbot #contentmarketing #contentmanagement #mobilemarketing #VirtualReality

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Marketers should consider short, native videos to deliver customized offers and incentives that will keep their user base engaged – Moshe Vaknin, YouAppi. Find out more ow.ly/sCDL30hVggN #CX #contentcreation #mobilemarketing #videoadvertising #customerengagement

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#ComingSoon our annual #Investscape reveals the top categories, the #topcompanies and the top venture funds that marked all the action in the martech space. #martech #mobilemarketing #ecommerce

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The best in the world of Social media marketing in 2017 is just a click away.Download the #BestofSocialMediaCompilation series now to know more. ow.ly/1XlZ30irx92 #socialmediamarketing #socialmediaanalytics #customerservice #martechcommunity #socialmediapro