With growing no. of #marketing touches across channels, increased no. of decision makers/influencers in deal cycles, it is becoming more important to have a comprehensive follow-up strategy across SDRs/BDRs and sales teams
buff.ly/3mvOj2u
#MarketingOps #MarketingAnalytics

With advancing #MarTech and #MarketingAnalytics , #LeadScoring algorithms are becoming smarter.Unless we optimize follow-up strategy for MQLs,we won't realize the impact of the effort that goes into qualifying leads. How are you tracking #sales follow-ups?
buff.ly/3mvOj2u

The emergence of #PLG as the core GTM strategy has been a game changer not only for the B2B SaaS organizations from the #GTM perspective but it has opened up exciting new possibilities for the #marketing analytics teams.
buff.ly/3RyyRlx
#MarketingAnalytics

3 principles that define the success of #MarketingAnalytics journey:
- Define key business questions to provides insights into health of the business
- Drive 100% clarity on the definitions of KPIs across teams
- Leverage data in all conversations
buff.ly/2OAspM8

Are waterfall conversions key part of your #Marketing Analytics ? Cohort #waterfall conversions are leading indicators that provide the insights into the quality of #Marketing engagements across the different stages of the #funnel and buyers journey. #B2B
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Leveraging #MarketingAnalytics in our 'Multi-Dimensional Segmentation Engine' to help #marketing teams cross-hatch #data from sources across different stages of the buyer’s journey and build contextual segmentations for digital and offline #campaigns .
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Data-driven #CMOs are transforming marketing with #GrowthMarketing to lead the charge for driving #revenue and demonstrating the quantifiable impact. Ability
to leverage #data and #MarketingAnalytics is what defines success in growth marketing.
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#PLG takes B2B #MarketingAnalytics to a whole new level and presents a new set of metrics that define the success of PLG, and provide the needed intelligence for delivering an engaging customer experience and continuous optimization of PLG the strategy.
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3 sets of questions #Growth and #Revenue #Marketing leaders have during #QBR
a) Did we meet our goals both for volume and funnel conversions?
b) How much did we invest and the pipeline impact?
c) What is working at driving new pipe?

#Marketing Analytics
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Dealing with #WebAnalytics #data in tools like fivetran is expensive. Built a #data pipeline for extracting #GA4 data with #python api, pandas and DuckDB.

All web data neatly organized in a database makes for a beautiful 'view' for sure!

#MarketingAnalytics #DataNerds

With advancing #MarTech and #MarketingAnalytics , #LeadScoring algorithms are becoming smarter.Unless we optimize follow-up strategy for MQLs,we won't realize the impact of the effort that goes into qualifying leads. How are you tracking #sales follow-ups?
buff.ly/3mvOj2u

Marketing scorecard powered by a comprehensive #MarketingAnalytics frameworks has emerged to be the most trusted advisor of a #B2B #CMO .
An intuitive marketing scorecard provides the much needed at-a-glance view into the health of #marketing organization.
buff.ly/3C1BLIB

3 principles that define the success of #MarketingAnalytics journey:
- Define key business questions to provides insights into health of the business
- Drive 100% clarity on the definitions of KPIs across teams
- Leverage data in all conversations
buff.ly/2OAspM8

In #Marketing Analytics , 2 metrics demonstrate the impact: #Marketing Pipeline Influence and New Pipe Sourcing. Provide insights to understand “when” new opportunities were created in marketing engaged accounts and how marketing accelerated deal closures.
buff.ly/31yiwpb

Nothing you learn in life ever goes waste!👨‍💻

Working on building a #selenium #python bot; my script was not finding a CSS Selector. Tested with browser opened, it worked.
Turns out site has responsive CSS; elements change on different screen sizes

marqeu #MarketingAnalytics

#MarketingAnalytics capabilities are key to understanding the success of modern #B2BMarketing campaigns. Real-time visibility into metrics such as campaign engagements, product usage, conversion rates and CLV help optimize the execution strategy and drive higher ROI. #PLG

🚀 Beyond #MarketingAttribution Data - the key insights 🚀
At which touchpoint does executive engagement typically occur? Is it the 3rd, 5th, or the nth touch? Knowing this can help prioritize and time your high-value engagements.
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#MarketingAnalytics

👨‍💻Join me on a journey to harness the power of #Python , #Pandas , #DuckDB web scraping to access data and convert it into actionable data model that powers a targeted marketing engagement strategy🚀📊 📈
bit.ly/4c48jUy

DuckDB pandas #MarketingAnalytics marqeu

We are transforming the landscape of #EventsMarketing with a data-driven strategy.Our #MarketingAnalytics framework uses #data models to harness data from Salesforce.com, Marketo, Hubspot throughout execution, post-event followup of events.
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😇 Imagine having the power to objectively evaluate #marketing #events based on pipeline and #MarketingROI 💰

At marqeu, with our #MarketingAnalytics services we've turned this vision into reality by crafting an 'Events Marketing Analytics Framework'

bit.ly/48lfNQ1