
Mark Traphagen ๐ณ๏ธโ๐ (they/them)
@marktraphagen
VP of Product Marketing & Training @seoClarity. #seo #contentmarketing - #mandolin #blm #lgbtq ๐ณ๏ธโ๐ they/them Threads: @marktraphagen
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https://www.linkedin.com/in/marktraphagen/ 11-04-2009 00:18:13
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Join Mark Traphagen ๐ณ๏ธโ๐ (they/them) (w/ Greg Sterling ๐บ๐ฆ, David Mihm &@mblumenthal) for a great discussion about exploring the impact of Google AI Overviews & SearchGPT and Googleโs Evolution with Mark Traphagen. On YouTube, your podcast service and our site: nearmedia.co/ep-183-exploriโฆ








Sudden increase in AIOs - biggest yet! Since March 1... ๐ 23% increase in AIOs in US Desktop keywords ๐ And a whopping 87% increase in Mobile US keywords! From the seoClarity Research Grid Live view



How often do AI Overviews rank lower than position one? Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop. AIO Rank Positions 1 = 97.7% 2 = 1.2% 3 = 0.5% 4 = 0.3% 4 or less = 0.2%




Here's a more detailed follow up to my post yesterday using seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position. Thanks to Search Engine Land for asking me for the data and insights! searchengineland.com/google-ai-overโฆ


BREAKING! In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline. 7 min video on what this means seoclarity.net/research/ecommโฆ

