Mark Traphagen ๐Ÿณ๏ธโ€๐ŸŒˆ (they/them) (@marktraphagen) 's Twitter Profile
Mark Traphagen ๐Ÿณ๏ธโ€๐ŸŒˆ (they/them)

@marktraphagen

VP of Product Marketing & Training @seoClarity. #seo #contentmarketing - #mandolin #blm #lgbtq ๐Ÿณ๏ธโ€๐ŸŒˆ they/them Threads: @marktraphagen

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linkhttps://www.linkedin.com/in/marktraphagen/ calendar_today11-04-2009 00:18:13

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Near Media (@nearmediaco) 's Twitter Profile Photo

Join Mark Traphagen ๐Ÿณ๏ธโ€๐ŸŒˆ (they/them) (w/ Greg Sterling ๐Ÿ‡บ๐Ÿ‡ฆ, David Mihm &@mblumenthal) for a great discussion about exploring the impact of Google AI Overviews & SearchGPT and Googleโ€™s Evolution with Mark Traphagen. On YouTube, your podcast service and our site: nearmedia.co/ep-183-exploriโ€ฆ

seoClarity (@seoclarity) 's Twitter Profile Photo

Google's announcement about hourly data in GSC has us reeling with excitement... Hourly data to be in seoClarity soon. This will take our 450x more data than GSC to new level. And yes, even the hourly server log data is planned too! From Google: hubs.la/Q0301Q0R0

Google's announcement about hourly data in GSC has us reeling with excitement... Hourly data to be in seoClarity soon. This will take our 450x more data than GSC to new level. And yes, even the hourly server log data is planned too! From Google: hubs.la/Q0301Q0R0
seoClarity (@seoclarity) 's Twitter Profile Photo

Google Shopping is dominating the SERPs, appearing for 65%-80% of shopping keywords and occupying up to 80% of visual real estate! Dive into the rest of our research โžก๏ธ hubs.la/Q02-y1jV0 #SEO #eCommerce #GoogleShopping

Mark Traphagen ๐Ÿณ๏ธโ€๐ŸŒˆ (they/them) (@marktraphagen) 's Twitter Profile Photo

Top 20 Industries Showing AI Overviews in January 2025 Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January. These have remained relatively stable over the past several months

Top 20 Industries Showing AI Overviews in January 2025

Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January.

These have remained relatively stable over the past several months
Mark Traphagen ๐Ÿณ๏ธโ€๐ŸŒˆ (they/them) (@marktraphagen) 's Twitter Profile Photo

No methodology for this study, which leaves a gaping question hole: How in the world can they determine CTR for non-Google AI search apps when we have no data on impressions??? searchengineland.com/ai-scraping-aiโ€ฆ

Mark Traphagen ๐Ÿณ๏ธโ€๐ŸŒˆ (they/them) (@marktraphagen) 's Twitter Profile Photo

How visible are you in AI search? This on-demand free webinar with our friends at Rankbee shows how to find out as well as how to increase that visiblity. seoclarity.net/blog/optimize-โ€ฆ

Mark Traphagen ๐Ÿณ๏ธโ€๐ŸŒˆ (they/them) (@marktraphagen) 's Twitter Profile Photo

Sudden increase in AIOs - biggest yet! Since March 1... ๐Ÿ“ˆ 23% increase in AIOs in US Desktop keywords ๐Ÿ“ˆ And a whopping 87% increase in Mobile US keywords! From the seoClarity Research Grid Live view

Sudden increase in AIOs - biggest yet!

Since March 1...

๐Ÿ“ˆ 23% increase in AIOs in US Desktop keywords
๐Ÿ“ˆ And a whopping 87% increase in Mobile US keywords!

From the <a href="/seoClarity/">seoClarity</a> Research Grid Live view
Mark Traphagen ๐Ÿณ๏ธโ€๐ŸŒˆ (they/them) (@marktraphagen) 's Twitter Profile Photo

Update: since this post back in September, informational AIOs have fallen to around 86%, with most of the difference being taken up by transactional intent.

Mark Traphagen ๐Ÿณ๏ธโ€๐ŸŒˆ (they/them) (@marktraphagen) 's Twitter Profile Photo

How often do AI Overviews rank lower than position one? Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop. AIO Rank Positions 1 = 97.7% 2 = 1.2% 3 = 0.5% 4 = 0.3% 4 or less = 0.2%

How often do AI Overviews rank lower than position one?

Not very often according to our latest <a href="/seoClarity/">seoClarity</a> data tracking AIOs in US keywords on desktop.

AIO Rank Positions
1 = 97.7%
2 = 1.2%
3 = 0.5%
4 = 0.3%
4 or less = 0.2%
seoClarity (@seoclarity) 's Twitter Profile Photo

Feeling the pressure to measure success, stay visible, and move faster in an AI-first world? Check out the latest seoClarity innovationsโ€”built to help you track AI visibility, scale content, and uncover growth opportunities. ๐Ÿ‘‰ hubs.la/Q03mkjxH0 #AISEO #SEOPlatform

seoClarity (@seoclarity) 's Twitter Profile Photo

Big sites mean big risk. Donโ€™t roll out SEO changes blindlyโ€”test them first. ๐Ÿ”ฌ With seoClarityโ€™s SEO Split Tester, enterprise teams can validate what works before scaling across thousands of pages. hubs.la/Q03hrXLz0 #TechSEO #EnterpriseSEO #SplitTesting

Big sites mean big risk.
Donโ€™t roll out SEO changes blindlyโ€”test them first.
๐Ÿ”ฌ With seoClarityโ€™s SEO Split Tester, enterprise teams can validate what works before scaling across thousands of pages.
hubs.la/Q03hrXLz0 
#TechSEO #EnterpriseSEO #SplitTesting
Mark Traphagen ๐Ÿณ๏ธโ€๐ŸŒˆ (they/them) (@marktraphagen) 's Twitter Profile Photo

Here's a more detailed follow up to my post yesterday using seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position. Thanks to Search Engine Land for asking me for the data and insights! searchengineland.com/google-ai-overโ€ฆ

seoClarity (@seoclarity) 's Twitter Profile Photo

Sneak peek: ๐Ÿ‘€ Why Content is Still King! Hear from Travis Tallent in our webinar tomorrow as he shares research from Brainlabs showing why content remains a valuable investment in todayโ€™s search landscape. #SEOContent #AIContent #StateofSearch #SEOWebinar #GEO

Mark Traphagen ๐Ÿณ๏ธโ€๐ŸŒˆ (they/them) (@marktraphagen) 's Twitter Profile Photo

BREAKING! In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline. 7 min video on what this means seoclarity.net/research/ecommโ€ฆ

BREAKING! 

In the <a href="/seoClarity/">seoClarity</a> Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline.

7 min video on what this means seoclarity.net/research/ecommโ€ฆ