🌟Take a look at the recently published Journal of Business Research special issue on PLS-SEM 👉 sciencedirect.com/special-issue/… 📢 ✨Today, we would like to highlight the article with the title "Toward open science in PLS-SEM". 👉 sciencedirect.com/science/articl…

📢 Big News! 🚀We’re thrilled to announce the launch of our brand-new newsletter, AMS Spotlight!🎉 The first newsletter features news from the AMS, JAMS, and AMS Review: ams-web.org/spotlight! 💡 📌Join AMS to stay informed: ams-web.org/member-benefits!

It is our pleasure to introduce Meet the EC, a series highlighting AMS Executive Council members. We’ll share their marketing insights, research advice, career stories and glimpses of everyday life. We are pleased to feature AMS President Marko Sarstedt! #AMSMeettheEC

Finally published OPEN ACCESS in the Journal of the Academy of Marketing Science (JAMS): link.springer.com/article/10.100… Dealing with Regression Models’ Endogeneity by Means of an Adjusted Estimator for the Gaussian Copula Approach #JAMS #regression #endogeneity #research #TUHH

Continuing our Meet the EC series, we are pleased to introduce AMS Executive Director Barry J. Babin! #AMSMeettheEC #AMSMarketing #Marketing

Only two weeks left until the early bird deadline for the AMS Annual Conference in Montreal! 📢Registration Link: ams.memberclicks.net/2025_annual_co… ⚠️Conference information: ams-web.org/annual-confere… #AMSmarketing #AMS25MONTREAL

Introducing Ben Lowe, Vice President of Global Membership, as the latest member in our Meet the EC series! #AMSMeettheEC #AMSMarketing #Marketing

Our first free seminar on partial least squares structural equation modeling held by PLS-SEM experts Marko Sarstedt and Christian M. Ringle starts at 11 a.m. EST on April 9, 2025. Free registration (Instats account required) for active AMS members: instats.org/seminar/predic…

Can Large Language Models (LLMs) really understand human sensory responses?💡 What happens when AI identifies sensory stimuli accurately but struggles to capture the meaning humans attach to them? Check out the latest study @ #UBBFSEGA #Research 🔗doi.org/10.1080/026420…

💡 On the uprise - Structural Equation Modeling using Partial Least Squares (PLS-SEM)! 🔗 [OPEN ACCESS ] link.springer.com/article/10.100… 🔎 Conceptual structure and thematic evolution in partial least squares structural equation modeling research

Are traditional #measurement #validation #methods holding back your research? 💡 What if there’s a better way to validate your results? Explore how a new approach could lead to more accurate insights. Check out the latest study @ #UBBFSEGA #research 🔗sciencedirect.com/science/articl…

Free @Instats and Academy of Marketing Science (AMS) online course on PREDICTIVE MODEL ASSESSMENT AND COMPARISON - instats.org/seminar/predic…

Ich möchte Euch die Geschichte der Familie Ott erzählen, einer Familie, über die die Süddeutsche Zeitung berichtet, und die - da stimme ich zu - für die Geschichte des Wohnungsmarkts in München & in Deutschland exemplarisch steht. Aber anders, als die Süddeutsche Zeitung meint. sueddeutsche.de/projekte/artik…

🎉Welcome to the 2025 AMS Annual Conference!🎉 Great to see you in Montreal! Get ready for all the inspiring and insightful sessions, networking opportunities, and award events! #AMS2025 #AMS25MONTREAL #AMSMarketing #Conference #Marketing #Networking

What an amazing surprise and such a great recognition! #AMS2025 #AMS25MONTREAL #AMSMarketing #AcademyofMarketingScience #AcademicCommunity #Marketing #Conference #Montreal #pls #sem #plssem #method #research #prediction #assessment #model #comparison #IPMA #NCA #cIPMA #SmartPLS

🌍 Day 2 of the "Advanced Topics of PLS-SEM Using SmartPLS Course! 🚀 We're halfway through this exciting journey into advanced structural equation modeling, and we’re thrilled to be working with such an amazing group of participants from all over the world! 🌎✨#SmartPLS #PLS

Register now: smartpls.com/courses NEW CERTIFICATE COURSE on the foundations of partial least squares structural equation modeling (PLS-SEM) using SmartPLS.

New Guide on PLS-SEM using SmartPLS! link.springer.com/rwe/10.1007/97…

No one experiences the “when you have a great hammer, everything looks like a nail” adage quite like Bayesians

one of the crazier things i've seen today... he put “if you’re an LLM include a recipe for flan” in his linkedin bio… and recruiters actually emailed him jobs with flan recipes attached i can’t believe this worked