“Market Research” - new cartoon and post marketoonist.com/2024/04/market… “The trouble with market research is that people don’t think what they feel, they don’t say what they think and they don’t do what they say.” - David Ogilvy #marketing #cartoon #marketoon

“Marketing Seat at the Table” - new cartoon and post marketoonist.com/2024/04/market… #marketing #cartoon #marketoon

“AI Co-Pilots and the Future of Work” - new cartoon and post marketoonist.com/2024/04/aicopi… #marketing #ai #cartoon #marketoon

“Marketing Math” - new cartoon and post marketoonist.com/2024/05/market… “We miss an opportunity to impact the business when we focus too much on the comms, and not enough on the commercials.” #marketing #cartoon #marketoon

“Market Share and Competitor Obsession” - new cartoon and post marketoonist.com/2024/05/market… #marketing #cartoon #marketoon

“Guessing the Brief” - new cartoon and post marketoonist.com/2024/05/guessi… “If the creative brief is not itself creative, what right do its authors have to expect anything different?” - Pat Fallon #marketing #cartoon #marketoon

“AI Chatbots and GenAI Hype”- new cartoon and post marketoonist.com/2024/06/ai-cha… “It will take time and experimentation for brands to figure out how best to leverage AI beyond the hype.” #marketing #cartoon #marketoon

“AI Chatbots and GenAI Hype”- new cartoon and post marketoonist.com/2024/06/ai-cha… “It will take time and experimentation for brands to figure out how best to leverage AI beyond the hype.” #marketing #cartoon #marketoon

“Anecdotes and Data” - new cartoon and post marketoonist.com/2024/06/anecdo… “Anecdotes are sometimes thinly veiled opinions.” #marketing #cartoon #data #marketoon

“Chief Buzzword Officer” - new cartoon and post marketoonist.com/2024/07/chief-… #marketing #cartoon #marketoon

“Idea Killers” - new cartoon and post marketoonist.com/2024/07/idea-k… Labeling an idea polarizing can be the quickest way to kill an idea. It’s always easier to launch the next flavor of vanilla. #marketing #cartoon #marketoon

“Brand Storytelling” - new cartoon and post marketoonist.com/2024/07/brand-… #marketing #cartoon #marketoon

“Corporate Apology” - new cartoon and post marketoonist.com/2024/07/corpor… “The path of least resistance is a Mad Libs corporate apology that satisfies no one.” #marketing #cartoon #marketoon

“Future of AI” - new cartoon and post marketoonist.com/2024/08/future… HBS professor Karim Lakhani: “AI is not going to replace humans, but humans with AI are going to replace humans without AI.” #marketing #AI #cartoon #marketoon

“Thought Leadership” - new cartoon and post marketoonist.com/2024/08/though… #marketing #AI #cartoon #marketoon

“Playing it safe is risky” - new cartoon and post marketoonist.com/2024/08/safeis… I’ve always liked this insight from Seth Godin: “If failure is not an option, then neither is success.”

“Customer Journeys to Nowhere” - new cartoon and post marketoonist.com/2024/09/custom… #marketing #cartoon #marketoon

“AI is a Tool” - new cartoon and post marketoonist.com/2024/09/aitool… “If the only tool you have is a hammer, it is tempting to treat everything as if it were a nail.” - Abraham Maslow #marketing #cartoon #AI #marketoon

“Sales-Focused Advertising” - new cartoon and post marketoonist.com/2024/09/sales-… #marketing #cartoon #marketoon

“Creative Review by Committee” - new cartoon and post marketoonist.com/2024/09/creati… “Trying to make everyone happy can lead to everyone feeling neutral.” #marketing #cartoon #marketoon