"…nobody human has ever taken apart the machine-written Google search algorithm to understand how it works. There is no one walking around who says "I can tell you exactly what the algorithm is." Good advice by Christopher S. Penn: to play with Google, we have to up our game. #GAfast4ward

Google gives advertisers approved list of anti fraud tools; can halt ads if they use unsanctioned tool.

Knowing what data science is is one thing, but doing it is a totally different thing. No matter how scary it sounds, AI expert Raj Venkatesan says learning it will pay off by boosting the trajectory of your career. #GAFast4ward

See why Mark Edmondson says that GA4 fits into Google's much larger analytics suite. Hear him in Funnel Reboot show Ep 139, available here funnelreboot.com/episode-139-wh…

AI's performance hinges on the quality of its inputs. To achieve effective targeted messaging, we must organize our marketing data in a way that AI can digest, as suggested by @Azeemdigital.

Article lists the #martech tools losing visibility on Google Ads as a result of Apple's update to its settings: cunderwood.dev/2023/06/12/ven…

Great resources for those needing a starting point or inspiration for an #ai use case.

Did you know Verified Organizations with affiliated accounts receive 2x more reach on Twitter? Verified Organizations allows forward-thinking businesses to reach their customers organically and authentically. Sign up today: x.com/i/verified-org…

"Last mile analytics is the last step in the analytics process that connects insights to business outcomes." - McKinsey & Co Make sure you take your analytics results all the way along the last mile.

Those interested in accessing Google Ads Demand Gen campaigns can apply here:

Join me over on the PPC Chat Slack for PPC Chat today @ 12:00 PM EST where we will be having an open "What's On Your Mind This Week In PPC" discussion. join.slack.com/t/ppcchatgroup… #PPCChat

Google will throttle brands whose ads point to site they aren't familiar with.

Yes, we remember when we joined! #MyXAnniversary

eventbrite.ca/e/tcxpo-2023-t… Smart Mobility Technology will be on display Sept 27 in Ottawa at Area X.O. Register for free by using the link.

If you use Google Ads #Pmax campaigns, your ability to narrow down the destination URLs it uses just changed: searchengineland.com/google-url-con…

Happy Autumn, everyone!

Great to hear ⁦Sonya Shorey⁩ from ⁦Invest Ottawa⁩ at their ⁦Area X.O⁩ #TCXpo2023 officially starting this innovative day around #mobility! The ⁦Invest WindsorEssex⁩ #OVIN #WERTDS is proud to participate!

The worlds of paid search or SEO constantly change, whether we like it or not. Someone who monitors these changes is Giannina Fumagalli. Catch her giving career advice in episode 162, on your choice of audio players, or at funnelreboot.com/episode-162-se…

Tentative times in the agency & adtech environment performancemarketingworld.com/article/182923…