Life is probabilistic! (@marketingtext) 's Twitter Profile
Life is probabilistic!

@marketingtext

CMO, rigorous research insights for digital marketing, in particular, programmatic advertising

ID: 887432770334724096

linkhttps://bit.ly/30LvcYi calendar_today18-07-2017 22:03:54

75 Tweet

915 Followers

1,1K Following

Intel (@intel) 's Twitter Profile Photo

Intel is working with AT&T, Ericsson & @FoxSports to bring #5G to today's #USopen, delivering 4k video wirelessly from the golf course to the production center.

Intel is working with <a href="/ATT/">AT&T</a>, <a href="/ericsson/">Ericsson</a> &amp; @FoxSports to bring #5G to today's #USopen, delivering 4k video wirelessly from the golf course to the production center.
Life is probabilistic! (@marketingtext) 's Twitter Profile Photo

@marketingtext LDA and sentiment analysis are two highly acclaimed machine learning methods that are specifically designed to tackle the challenge of big data in textual formats.

Marketing Professor (@drquantitative) 's Twitter Profile Photo

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbus…

A Data Guy (@oceanbigdata) 's Twitter Profile Photo

Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbus…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

Life is probabilistic! (@marketingtext) 's Twitter Profile Photo

The goal of this study (doi.org/10.1016/j.jbus… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

The goal of this study (doi.org/10.1016/j.jbus… …)  is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
Text Mining with #AI (@mmydigital) 's Twitter Profile Photo

This research project leverages the potential of big data to gain insights on actual customer engagement behavior resulting from a luxury brand's social media marketing activities: doi.org/10.1016/j.jbus…

Text Mining and Mktg (@marketingmining) 's Twitter Profile Photo

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbus…

MIT Technology Review (@techreview) 's Twitter Profile Photo

This is by far the most comprehensive Hubble deep-field image. The full thing shows roughly 265,000 galaxies stretching back 13.3 billion years, to just 500 million years after the Big Bang. trib.al/Pl68OCI

Chief Data Scientist (@bigdata2action) 's Twitter Profile Photo

This study ( doi.org/10.1016/j.jbus… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

This study ( doi.org/10.1016/j.jbus… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.
Data Analytics (@ugcresearch) 's Twitter Profile Photo

This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbus…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbus…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
Data Analytics (@ugcresearch) 's Twitter Profile Photo

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication/33…

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication/33…
Analytics Infinity (@analyticsinfini) 's Twitter Profile Photo

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbus…

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbus…
Analytics Infinity (@analyticsinfini) 's Twitter Profile Photo

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indm…

A Data Guy (@oceanbigdata) 's Twitter Profile Photo

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indm…

We investigate whether UGC has differential impacts on stock performance  for B2B and B2C firms. We collect a #bigdatas of  84 million tweets from 20.3 million Twitter accounts and 8 years of  stock data for 407 companies from the S&amp;P500 index: doi.org/10.1016/j.indm…
Goldman Sachs (@goldmansachs) 's Twitter Profile Photo

PODCAST: $GS Research on self-driving cars, electric vehicles and what it all means for the cities of the future: click.gs.com/nz5z

François Chollet (@fchollet) 's Twitter Profile Photo

I'd say ML is both overhyped and underrated. People overestimate the intelligence & generalization power of ML systems (ML as a magic wand), but underestimate how much can be achieved with relatively crude systems, when applied systematically (ML as the steam power of our era)