personal brand hack: share what you're actually working on, not what you think you should be working on. real updates build more trust than mid content.

Good content writing makes people read. Great content writing makes people act. If your words don’t inspire a click, a share, or a thought... You’re just filling space on the internet. Start writing with intention, your audience can tell the difference.

Like AI, marketing’s outputs are only as good as their inputs. When founders don’t give the team a North Star, it’s hard to set a direction. When product lacks a roadmap, you can’t position. The result? You end up pitching the wrong audience or drowning people in technical

Calling all crypto doggos, let’s join in 😉🐾

Cheers to the weekend 🧡 bringing your doggo anywhere fun?

When the post legal didn't like but the founder approved goes viral:

Founder: doesn't post on socials Marketing team: grab him

Subtle reminder: You can’t Photoshop demand into existence. Stop obsessing over aesthetics when your product sucks.

Viggo here to remind you what good posture is for when you're writing your 30th draft today 🫡

gn ct

to follow up on this further, i'm sure we're all familiar with the Sydney Sweeney denim ad catastrophe… but did you catch gap’s latest ad in response? Now that’s marketing properly reading the room 🤌

Founders have to write their own tweets. The lack of investment in building your personal brand by handing it off to someone else (human or otherwise) jumps out in pre-fabricated posts. Give it a go if you want, but the data will show you up.

Say it with me: setting actual goals ~ not vague aspirations ~ is what moves your team and project forward.

Nobody: Big accounts waiting for you to test content so they can steal the one that bangs:

currently working, but mentally wishing I were in this state ~

gm learning how to break past gender norms & speak up for myself more.

Are in-person events worth it? Surprisingly, I’ve been asked this question a lot. My answer? YES While it’s always important to take into account which events are more fitting for your target audience, they're the perfect place to accelerate building genuine relationships with

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