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Brands and agencies 🔥💵 on ads because they misunderstand profitability. Steal our exact system on how to track and master profitability: --------- Step 1: Forget vanity metrics Here's what truly matters: ⁍ Customer Lifetime Value (CLTV) ⁍ Average Order Value (AOV) ⁍ Cost

Playing around with this GPT prompt, is real game-changer.

Running ads without the proper setup & plan is like driving to a destination without navigation: A: If you don't know your way around, you will likely get lost, and lose fuel. B: If you know your way around, you might get there, but still can fuck up, & waste fuel.

Every DTC brand that scales profitably tracks this number every Monday: Your Max CPA. Not last week's ROAS. Not how much you “feel” like spending. --- 👉 Max CPA = AOV ÷ Target ROAS --- If your AOV is $140 and you’re aiming for 3x: You can spend up to $46.66 to acquire a

Sometimes all you need is a cold plunge with 3 of your best mfs.

Niche-specific messaging is crushing generic product claims in 2025, and the gap is only widening... The era of one-size-fits-all product messaging is dead, & brands that haven't evolved to hyper-specific audience targeting are watching their conversion rates and ROAS collapse.

This setup = 0 neck/back pain

Urgency & Scarcity 101 DON'T DO THIS: "Sale ends soon!" "Buy until you can!" (your customers are not stupid) DO THIS: ✅Transparent inventory - showing live stock levels ✅Purchase counters ✅Genuine limited edition products ✅Dynamic countdown timers - fulfilment deadlines

Seasonality is your secret weapon, not your excuse. I hear it daily from brands: "We're in a seasonal slump", or "We're waiting for our peak season to ramp up advertising." This passive approach to seasonality is leaving $millions on the table for brands that understand a

Creative Testing 101 DON’T DO THIS: “Try new colors” “Swap copy around” (random changes = random results) DO THIS: ✅ Test entirely new angles (offers, beliefs, hooks) ✅ Hold ONE control vs ONE challenger ✅ Run tests for at least 5 days to stabilize ✅ Kill slow losers, scale

Offer Building 101 (generic offers = generic results) DON’T DO THIS: “10% off today!” “We have quality products!” DO THIS: ✅ Stack bonuses your competitors can’t ✅ Use guarantees that kill buyer fear ✅ Anchor price against higher alternatives (bundling) ✅ Frame urgency