Ian Dallimore welcomes Mae Karwowski, CEO and Founder of Obviously, to Digital and Dirt. Mae discusses what inspired her to pursue a career in social media, shares her thoughts on the creator economy and explains what motivated her to start her company. lamar.com/digitalanddirt…

So great speaking with Ian about the creator economy!

We're seeing influencer marketing budgets split across Tiktok, Instagram and Youtube, with an emphasis on short form video (Reels and Shorts on the latter two.) The days of the insta-only influencer spends are gone! Marketing Brew ☕️ Phoebe Bain marketingbrew.com/stories/2022/1…

Paid opp! obviouslysocial.typeform.com/to/WHFALOo3

Why aren't many brands good at Tiktok? Great reporting Sapna Maheshwari The New York Times! thanks for including Obviously nytimes.com/2023/02/12/bus…

Excellent article Rachyl Jones! Let's get creators more tools to help them manage their careers.

Video is now king. How are brands keeping up? MarketWatch marketplace.org/shows/marketpl…

I love this clip.

Huge news from me today as Obviously is now a part of WPP and VMLY&R network! We're unbelievably proud of what we're building and are take influencer marketing to the next level. Let's go! wpp.com/news/2023/03/w…

Creator and influencer marketing moves at the speed of culture, which is why Obviously joined forced with WPP and VMLY&R. Check out more on our recent acquisition in Ad Age, great piece Brian Bonilla! adage.com/article/agency…

At #REIMAGINEInnovation on April 27, the brains behind influencer marketing breakout Obviously, Mae Karwowski will showcase how to leverage data, insights, and platform innovations to generate content and creative commerce at scale. Join us: vmlyr.com/reimagine

Really looking forward to speaking at VMLY&R's REIMAGINE livestream on 4/27! Register here: vmlyr.com/reimagine

Authenticity in speaking about brands is so important because as a creator, your audience is savvy and they CAN TELL when you truly recommend a brand or product. Our data shows it! Great conversation with FORTUNE on trust and social media: fortune.com/2023/05/12/con…

See a girl on tik tok who hosted her own art show and made like 40 bands, no gallery cut or nothing. She rented an event space and housed her art, sold tickets, made it a whole event. Sold prints and merch and half her originals sold. Artists, take notes. For real.

i love this clip so much

Send this article to the older person in your life that you KNOW would be amazing on Tiktok: nytimes.com/2023/06/03/bus…

A great piece on the entire Shein-sponsored influencer trip with reporting by Jordyn Holman and Sapna Maheshwari. “I really don’t know of any other situation where there was an overt agenda like the Shein example,” said Mae Karwowski (Mae Karwowski), founder of Obviously, an

Creator content is powering some of the biggest brands on the internet! Thanks Morning Brew ☕️ Jasmine Sheena the great Obviously coverage on this evolution of the influencer marketing space. marketingbrew.com/stories/2023/1…

.WPP's Rob Reilly is joined by Obviously CEO Mae Karwowski to discuss the explosive growth of influencer marketing & how Obviously became part of VML. Watch and subscribe to Screaming Creativity👇 🔗 Spotify: ow.ly/V5SB50Qkc6g 🔗 Audible: ow.ly/SPKH50Qkc6e

The perfect song.