Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe Por Madeleine White The Audiencers theaudiencers.com/inspirations/r…

Thank you so much for having me, Charlotte! A very interesting (and important) conversation

We've arrived in beautiful Cascais for FIPPWorld conference! Let me know if you're here too!

Lots of tips and tactics to unpack in this from Madeleine White on how the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates. theaudiencers.com/operations/how…

Incredibly interesting read from Simon Owens on whether paywalls are damaging our information ecosystem simonowens.substack.com/p/paywalls-are…

Last week I attended the 45th FIPPWorld World Media Congress. Here's what I learned + its implications for your media strategy. digitalcontentnext.org/blog/2023/06/1… New by me for Digital Content Next feat. insights from Bonnie Kintzer Jens Mueffelmann Kerin O'Connor @JuanSenor Jan Thoresen Madeleine White + others.

Key to ELLE Magazine (US) hugely successful #subscription model has been working in partnership with Poool. At #FIPPCongress, we heard how their collaboration has helped increase subscriber conversion rates, with ad revenue increasing along. fipp.com/news/how-elle-…

Forget Glastonbury or Coachella, The Audiencers' Festival is THE Place to be! Register your interest today for our exclusive event on October 12th to help you better engage, convert & retain your audiences content.poool.tech/the-audiencers…

On July 27 at 2 pm ET, join our next #APITechTalks event to learn about newsletter strategies. 📩 We’ll share expert tips, discuss case studies and host an interactive Q&A with panelists, including Madeleine White, Michael Wood-Lewis & Emily Burnham. Register now: eventbrite.com/e/api-tech-tal…

Solid newsletter strategies are vital as newsrooms look to win readers' attention amidst social media changes. 📩 Join our next #APITechTalks event featuring Shay Totten, Madeleine White, Michael Wood-Lewis & Emily Burnham on July 27 at 2 pm ET. Register now: eventbrite.com/e/api-tech-tal…

Increase your organic traffic by 50%-500%! News SEO Playbook – Registration for the 4-wk online course is now OPEN! 🏃‍♀️ Hurry up! The course kicks off in a week! Learn more here: maven.com/sodp/news-seo #DigitalPublishing #NewsMedia #SEOTips #TechnicalSEO #ContentSEO #NewsSEO

Permítenos compartir alegrías contigo. The Audiencers se ha interesado por lo que hacemos y cómo lo hacemos. Aquí tienes la entrevista que acaban de publicar sobre Pamplonews con Juan Andres Muñoz: 🇬🇧: theaudiencers.com/inspirations/h… 🇫🇷: theaudiencers.com/fr/inspiration…

Ask the experts: paywalls, subscription and SEO Por Madeleine White The Audiencers theaudiencers.com/decisions/ask-…

How do you turn readers into paying subscribers? Here's five ideas to test courtesy of The Audiencers journalism.co.uk/news/five-idea…

Full house at The Audiencers' Festival in Paris today!

More than 150 digital publishing professionals from across the French press have come together today for The Audiencers' Festival! An insightful day so far and we're not even half way through... The Audiencers FR

A sneak first look at The Audiencers' Festival, and we still have the afternoon to go!

A new piece from The Audiencers's Madeleine White shares three key audience trends to build sustainable reader revenue: get readers registered, use dynamic paywalls tailored to individual needs, and prioritise lifetime value over quick wins. buff.ly/45HTfHR

Looking to evaluate and optimize your subscription model but not sure where to start? Here are the key insights from a webinar by Poool & Mather Economics on assessing the success of your subscription business compiled by The Audiencers' Madeleine White. thefix.media/2023/12/7/how-…

A recent webinar by @Poooltech and Mather Economics provided useful insights for evaluating and optimising digital subscription models. The Audiencers's Madeleine White compiled the top learnings. thefix.media/2023/12/7/how-…