It was a necessity! We had to create an specific playlist for the Mad Cool Festival (12 to 14July) with such amazing groups on the poster: Arctic Monkeys, Queens Of the Stone Age, Depeche Mode, Massive Attack…. ♫ ♪ Play it here spoti.fi/2Jhaupn

"A pesar de encontrarse en una ubicación tan céntrica, el entorno de la terraza pretende sumergir al cliente en un entorno plenamente natural, con plantas, olivos y cipreses, ni más ni menos que un auténtico jardín urbano." cope.es/noticias/madri…

"Con unas increíbles vistas a la Gran Vía, Ático se transforma en un jardín urbano donde Ramón Freixa, dos estrellas Michelin, despliega su creatividad en una carta informal y sofisticada a la vez." Puedes leer el artículo de La Vanguardia aquí lavanguardia.com/comer/sitios/2…

Our new special drink mixes all the flavor of Nespresso España and the freshness of a summer cocktail. Specially design for our hotel guests; this is only one of the perks of staying with us... #MeEspresso

All the rhythm of our rooftop terrace is in our recently renovated playlist. Play it here spoti.fi/2M91JDf

If you love chocolate...Chocolatería San Ginés will be your favourite place to taste chocolate and churros. Find it in one of the oldest alleys of the city, between Calle Arenal and Calle Mayor. Delicious!

The original architectural details of the 1917 building that accomodates the hotel contributes to its singularity and authenticity. #authenticitybyunicohotels

LAST WEEKS! Would you like to win a night in our hotel? Visit our Instagram profile and participate in the contest! You just have to tag our hotel or city photos using #authenticstoriesTPM Good luck! Legal requirements bit.ly/2PbidIV

The hardest part of visiting us in Madrid, is having to leave! #authenticitybyunicohotels

Listen to our new September playlist and get transported to the heart of Madrid! spoti.fi/2MmU1BC

Christmas is not that far away, so if you're thinking of a special event with the best views of the city and chef Ramón Freixa's cuisine ... tick-tock, tick-tock. Don't wait too long!

"The excellent restaurant serves innovative Spanish dishes prepared by two-star chef Ramon Freixa" You can read @HideawayReport article here bit.ly/2O53nru

Mmmm... How about having a complimentary breakfast on our cozy balcony just by booking directly through our website?

After a well spent day sleep comes easily. #authenticitybyunicohotels

Madrid and jazz is a good combination. We celebrate the upcoming festival Jazz Festivals with a special Spotify playlist. spoti.fi/2AP8PGw

"The Principal, el hotel boutique con las mejores vistas de Madrid". Thank you Asociación Española del Lujo - Luxury Spain You can read the article here bit.ly/2Dh0QUc

"Los viajeros se adentran en un aura ecléctica: cosmopolita pero atemporal." Gracias Revista Travesías Echa un vistazo al artículo completo aquí: travesiasdigital.com/madrid/the-pri…

"The Principal Madrid tiene una oferta gastronómica única: se trata de Ático, el restaurante más honesto y sencillo del aclamado chef Ramón Freixa" Revista María Orsini. Echa un vistazo al artículo aquí bit.ly/2z6P4ZR

"Enjoy a glass of cava or one of their signature cocktails at La Terraza under the shade of vermillion umbrellas while aweing over stunning panoramic vistas" Thank you Forbes Read more opinions here: bit.ly/2DNeEGg The Principal Madrid

"La original creación del artesano extremeño fue la protagonista de la velada celebrada el pasado martes con la Revista Interiores en The Principal Madrid Hotel" Gracias Revista Interiores y Javier Sánchez Medina. Puedes leer más aquí: bit.ly/2StF3Nw