mac cullen (@maccullen) 's Twitter Profile
mac cullen

@maccullen

SVP, Analytics at @WeberShandwick

ID: 14210650

linkhttp://www.linkedin.com/in/maccullen calendar_today24-03-2008 20:52:47

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43% of WC soccer games on average are dead-ball time and time wasting works according to the maniacs who tracked all 3,194 stoppages of the #WorldCup2018 group stage. fivethirtyeight.com/features/world…

mac cullen (@maccullen) 's Twitter Profile Photo

Data, strategy, communication skills don't always exist in the same person. Staff your team accordingly. thinkwithgoogle.com/articles/staff…

mac cullen (@maccullen) 's Twitter Profile Photo

Rigorous ad testing is better than less rigorous ad testing. Use it when possible. Simple but important.insight.kellogg.northwestern.edu/article/is-you…

Allyson Hugley (@hugleya) 's Twitter Profile Photo

Beyond Impressions: Bringing Earned Media Analytics into the Digital Age instituteforpr.org/beyond-impress… via @instituteforpr