99% of the issue for most companies here is just lead flow You can get away with the dumbest strategies when you just have stupid amounts of leads This is why it's pretty simple to be a 'growth operator' for brands that get huge traffic Not rocket science

I don't know a single marketer in the world that gets results 100% of the time But I know a lot of marketers that will not get results every time and then pretend like they do 😂

Convinced that 80% of the problem for marketing agency guys is that they are not making their clients money consistently If you actually make clients money they will love you, send you more clients and also pay you a % of the value you create

$17k spend $8 leads $70k return Lead mag funnel 90%+ of the rev is from 3 ads Because 90% of creatives attract shit leads Just a fact of life. Get Hyros to see which ads bring good leads >1.5-2x roas on 30d cash, then scale and watch clients come from everywhere

Update: This funnel has closed $160,000 in new MRR in the last 60 days Spending $30k/mo

After working with hundreds of businesses I am certain that some people are just destined to lose If you give up easily, are constantly in a victim mindset, and you feel like everything is working against you You will not do anything productive when stuck in this mindset

It is a top 5 rookie mistake of all time to think an offer that sells to warm traffic will automatically sell to cold traffic The offer needs to be approx 100x better to convert on cold

This is a perfect example of why a lower cost per lead has almost no impact on overall profit This campaign shows 800+ leads that have been generated with $0 in revenue Other ads have generated half that with way less ad spend and returned $40k+

The best thing you can do for your business is to consistently sign $30-50k+ in MRR every month (from new deals) - Don't have to deal with shitty clients - Can turn away anyone you don't like - The sense of impending doom goes away And life is just a little better

Have tested a lot of mechanisms for lead gen since 2023 Here is the most effective: - Run Meta ads to get leads - Make short form to nurture within platform - Make YouTube videos to send to the leads - Consistently mail your email list Keep it simple

$60k/mo -> $230k/mo All from paid ads

There are a tremendous amount of people who are not willing to do this amount of work to scale their agency/info product/coaching program The game is wide open for anyone who can stick to a routine

The reality is that if you have nothing working on cold traffic you need to figure out what is working on cold traffic Anyone who does not get results is either: 1. Doing it wrong 2. Quitting too early 3. Testing too frantically and just pivoting around 4. A rare case

You don't HAVE to make organic content for your ads to work But it is an absolute fact that having content and sales assets will make your ads work way, way better Not a negotiable thing in my opinion

Charles really watched Topuria's last few fights and thought "Yep, I'm just gonna walk into the pocket and exchange with him" Ilia KO1 easiest money ever made