Best look yet…. 👀 Luka Dončić’s newest colorway of the Jordan Luka 4. Huge s/o to barbalic_photo/IG for the photo. Check him out for 📸’s at tomorrow’s Slovenia vs Germany exhibition game.

Go quick! The Jordan Luka.77 “NYvsNY” has resurfaced on the Nike website after completely selling out. *Size 8.5 Only ➡️: nike.com/t/luka-77-ny-v…

Playing in front of his hometown crowd in an exhibition against Germany, Luka Dončić was on the scene today in his newest Jordan Luka 4 PEs. 📸: Košarkarska zveza SIovenije

Your next chance to grab a basketball card with Luka Dončić in a Lakers uniform will come via Panini’s “Obsidian” basketball set. Coming 🔜

With the “Bright Mango” colorway recently released, the Luka .77 is now at ten retail colorways. Favorite so far?

ICYMI: ESPN has launched “Take Back Sports”: an initiative led by ESPN and powered by Disney to get kids playing, and keep them playing sports. Luka Dončić, in conjunction with the Luka Dončić Foundation, will be an ambassador for the initiative.

The Jordan Luka.77 “NYvsNY” A visual.

“For Slovenia” 🇸🇮 Luka Dončić was fully repping his home country during EuroBasket prep this afternoon, wearing his Jordan 4 “Navigator” shoes. The “Navigator” colorway is inspired by the iconic Lake Bled in Slovenia. 📸: lukadoncic/IG via Košarkarska zveza SIovenije

The Luka Dončić Foundation and ESPN’s Take Back Sports initiative are focused on making youth sports more accessible and less stressful for everyone. Together, we can bring the joy back to the game.

The color palatte continues to expand… LD77 on the scene in a previously unseen “Lime” Jordan Luka 4 🍋‍🟩 📸: lukadoncic/IG via Košarkarska zveza SIovenije

Release Watch 👀 The Jordan Luka 4 “White Cement” is set to launch in full family sizing tomorrow morning via @nike.

A classic Jordan Brand colorway highlight’s the Jordan Luka 4 “White Cement.” Available now in full - family sizing via Nike. 🎥: Nike Adult ➡️: nike.com/t/luka-4-white… Big Kids’ ➡️: nike.com/t/luka-4-white… Little Kids’ ➡️: nike.com/t/luka-4-white… Toddler ➡️:

Available now via Nike and Lakers Store 👕 Nike (Adults & Big Kids) ➡️: nike.com/t/luka-don%C4%… Lakers Store ➡️: lakersstore.com/products/laker…

Ahead of tomorrow’s exhibition game against Lithuania, Luka Dončić unleashed another Jordan Luka 4 colorway. Monochromatic blue base with red Dončić and Jordan Brand accents 🔥 📸: Košarkarska zveza SIovenije

For the kids… In honor of students returning to school, a 4 - pack of Luka Dončić inspired coloring sheets 🖍️

“Global Reach” 🌏 This past Thursday, Luka Dončić created an account on Bilibili - China’s main video streaming platform, often referred to as “the YouTube of China.” The move gives Dončić access to over a billion people, further marketing his brand and reach. To kick off his

As Eurobasket prep continued today in Latvia, Luka Dončić brought out the two latest colorways to emerge from his Jordan Luka 4 lineup. The first half saw Dončić dazzle in his blue Luka 4’s with red accent PE’s, before a halftime #shoeswap saw LD in his lime with black accent