Woot! Sydney #ContentStrategy meetup is tonight! We are talking IA with Elle Geraghty Content Strategy Not to be missed!

I thought it was gonna get meta for the intro but then came Wazza. Syd Content Strategy Elle Geraghty Content Strategy #ContentStrategy

How does the viewpoint of the curator influence the collection of a physical or digital curated space? Elle Geraghty Content Strategy Syd Content Strategy #ContentStrategy

According to Elle Geraghty Content Strategy 16 is the magic number of user tasks, no matter how big the site. Truth? #ContentStrategy Syd Content Strategy

Push as hard as you can to get a meaningful input set so you can craft a meaningful IA - Elle Geraghty Content Strategy #ContentStrategy Syd Content Strategy

Honey pot - the overwhelming 'wrong' pathway in your Treejack that keeps letting visitors even though it wasn't what you intended. Elle Geraghty Content Strategy #ContentStrategy Syd Content Strategy

50% of IA is the technical piece and the other 50% convincing people that it's the right way to go. Elle Geraghty Content Strategy #ContentStrategy Syd Content Strategy

Carefully craft your story to sell in IA - show you understood your stakeholders, how the IA will help users, how it will support business drivers. Elle Geraghty Content Strategy #ContentStrategy Syd Content Strategy

Metrics for good IA: 1. Search terms dropping off common keyword searches 2. Drop in call centre inquiries Contributions from the Syd Content Strategy audience #sydcontentstrat

Talented designers and creative leads, come work with me at Education! lnkd.in/eYMbS9p

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Measure by intent not traffic. Quality not quantity - digital needs to keep up! #ContentDesign #ContentStrategy Sarah Winters Syd Content Strategy

“Never go in with a position. With a position it becomes an argument and one of you has to lose. Present the evidence and ask a question.” Sarah Winters at Syd Content Strategy

Technology, content talk and cats - all the best things at Syd Content Strategy with Sarah Winters #ContentStrategy #cats

When assessing projects: I won’t take a project on without discovery. And I always ask “are you going to hire, fire or train a team?” Sarah Winters at Syd Content Strategy

“Most people get angry when they don’t know what’s going on and how it affects them. So map the sentiment, the fury online, but remember people can become really nice in person, there’s a gap. The anger is a starting point for further user research.” Sarah Winters at Syd Content Strategy

Show brand damage, increased call centre calls, mistakes from bad content to sell in proper research and #ContentDesign Sarah Winters Syd Content Strategy

"If people are talking about people not the project, you have a problem. When people are excited they'll talk about the project more than each other." - Sarah Winters Syd Content Strategy #ContentStrategy

None of this is new - people have been trying to do this for years but now we have the tools and the openness to do something great. #ContentDesign #ContentStrategy Sarah Winters Syd Content Strategy

Skilled content people, come at me! This is a super amazing full-time role supporting the department's content strategy.  lnkd.in/gw-EqyQ lnkd.in/ggA_H3H