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You don't have to track your steps or count them. You can just walk.

AI will take your job or it won't. Who cares? Do you have one right now? Make the most of it. The future generations will be just fine. They'll figure it out. We have a galaxy to colonize.

I love Tennis. Roland Garros is on, one of the four Grand Slams. But what is a difference between them and some less prestigious tournaments? It's a tradition, it's a story. It's a million other small things. Brand builders often forget about it. Logo is not a brand.

Make life great again. Is it even possible by now? Make a simple apps that solve problems, that have user at the center. I know, everybody talks about it . Nobody does it. Foundation of a great marketing is a great product.

There's a big nostalgia for 90's, 80's, 70's here on X. The time we've been free to wonder around, to be bored without instant solution, instant gratification. What stops you from living that way? At least sometimes.

I don't know much about cycling, but I do enjoy watching Giro d'Italia. They go all over Italy showing towns and small villages. It's just great. Now Giro d'Italia has history and prestige behind it. You can't get that aura in a few years. Few in marketing understand that.

Many people forgot some basic economic principles living in a tech bubble for the last 10-15 years. No wonder we have such an exuberance about AI.

Let me break it. Economy moves on marginal changes. If AI will eliminate some high paying jobs it will have impact on all other sectors. Meaning jobs out, real estate market down, asset prices down. And so on.

Why middle class is so important for economy? Means, why there has to be a quiet large pool of well earning professionals? Because trade is the base of economy. People need money to buy your widget.

Last day of May, it's great time. Enjoy it !

High trust society. That was probably a defining characteristic of so called western world. It's been eroded over the last few decades, then quickly destroyed in recent years. It was the foundation of prosperity and social coherence.

Pancakes is the answer you've been looking for. Have some pancakes, relax, it's just a game.

Being a Bum maybe an underrated life strategy. Steve Jobs was one , until he wasn't.

Being a contrarian is a dangerous game. But the payoff can be exponential.

Adaptability is the skill. Along with ability to learn and apply the knowledge readily available. It beats so called "AI fluency" each and every time.

The answer is less not more. Steve Jobs said once - it's saying NO most of the time. No to a new feature, no to a new shinny thing. If AI allows you to do more, well Good Luck.

Nice surprise this morning. But it was close.

You don't ever realize how annoying your ads are, people are getting literally pissed off. Now, emotions govern our behavior. It doesn't matter what emotions your advertising is trying to evoke. It literally piss people off.

Most ads are shown out of context. Most advertising is served as a disruption. In the middle of a film on TV, on YouTube. People are patient, while at the same time developing ads immunity.

The very reason you can test hundreds of ads doesn't mean you should. Big platforms will take your money and give you some data. Will it be relevant?