The brands people remember aren’t the safest ones. They risk being hated. They risk being loved. They choose feeling anyway.

I rarely look at direct competitors for inspiration. For a premium crypto conference, I studied traditional luxury fashion houses and hotels. The restraint, hierarchy, and atmosphere felt more relevant than studying other events. For a savings app built around helping others

Looking back at the past few years of work.

Moodboard vs the final brand

Brand identity in 10 days. But the timeline isn’t the point. Clarity of the process is. This is how I structure it. Day 1–2 Define the feeling Brand exercises. Questionnaire. Kickoff call. Before we design anything, we define what the brand needs to unlock and how it

Figuring out merch that fits a brand’s soul is my favorite.

Moodboards from the archives

it’s wild how many good things start showing up when you finally bet on yourself

thank you Framer for featuring bajgartoffice.com ✨

I get a lot of questions about what the “8 custom applications” actually are. They can literally be anything you need: - ad templates - emails - blog posts - PDFs - deck & slides - merch Whatever supports your brand best. The whole pack is built to get you the absolute maximum

One question I ask in every brand sprint: “What feels too safe or predictable for you?” It’s not about pushing boldness. It’s about uncovering what they’re already ready to challenge.

Unpopular opinion: Showing moodboards to clients creates more confusion than clarity. In my brand sprints, client rarely says a no to all the directions. Because I don’t present moodboards. I use them internally, but clients only see defined brand worlds. Even in a sprint, a

A lot of great opinions here and honestly this is one of the reasons I love being a designer. We get to design our processes too. When I was starting out, I kept looking for the “right” way to run a project. I assumed the agencies and studios I admired had it all figured out.