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#CBES2Q4 Anthropomorphism is the attribution of human trait, characteristics to non-human beings. It can be used in selling automobile and bottled beverages; for example, addressing cars as females appeals to customers and stating that the beverage is the life of the party.

#CBES2Q3 Assimilation: the consumer attitude towards the product atribute(e.g:headphone) Accomodation: awearing at something that has the similarities to the one that they know before(e.g:airpod) Contrast: things that has no connection/similarities to both of them (e.g:speaker)

#CBES3Q4 Repetition is a psychological process which a short term memory keep appear again and again in customers’ mind.E.g: since the deadly virus Corona has spread, Ghencovy song were chosen to be world messages. youtu.be/ctF5aMV05kM

#CBES3Q3 The three storage areas in the human brain are sensory memory, workbench (or short-term) memory & long-term memory. Workbench memory is where memory are stored and processed to be placed in long-term memory which will be used in the future.

#CBES5Q1 Attitudes play a critical role enduring overall evaluations of objects, products, services, issues, or people in consumer behavior, also, it motivate people to behave in relative consistent ways.

#CBES4Q2 The trait approach is the method in which researchers can study how consumers act. Nomothetic: Concentrate on similarities which individuals display on their traits. Idiographic: Focus on the complexity of particular customers

#CBES4Q4 Symbolic interactionism is the link between consumers which have the same perception of products and symbols. Semiotics is the study of signs and their interpretation.

#CBES5Q5 Under media platform, common interest, connection, goals and associations of any individual has shown a different ways of how social media impacts on consumers behaviour.

#CBES6Q1 Consumer culture is what a society believe to be socially acceptable in that certain society. These beliefs shape the value of everyday life.

#CBES6Q2 Culture is caused by two components. First is the ecological factors which are physical characteristics of the environment and habitat of a specific place. Second is the tradition which are customs and society structures.

#CBES7Q3 Impulse buying: purchase the product that they don't want. Unplanned buying: buy the product without planning. Compulsive buying: buying decision decided by different negative stimuli.

#CBES7Q4 Extend Decision:consumer's satisfactory meet when their decisions are coming from both internal and external information. Limited Decision:low product involvement and low amount of purchase.Habitual Decision:Generally, if a issue is known, consumers don't gain knowledge

#CBES8Q4 A person who already has an iPhone, a Macbook Pro and an Apple Watch but still go to an Apple Store to buy a newly release iPad Pro just because it make him/her feel complete and trendy.

#CBES8Q5 A person go to the Apple Store to buy the new Ipad Pro because it has good specifications and is light-weight that can replace his old heavy Macbook Pro for bringing to work everyday. Plus, it has a decent rear camera which the Macbook didn’t have.

#CBES9Q1 After an order is made, the consumer shall determine whether it is fulfilled or not. If the consumer feels dissatisfied, the product is returned or exchanged. If the customer is satisfied, they either buy the product or recommend it to friends again.

#CBES9Q3 The theory of expectations-confirmation posits expectations coupled with perceived performance leading to satisfaction after purchase. The result is a positive or negative breakdown between expectations and performance.

#CBES10Q2 positive WOM happens when consumers spread information from one to another about positive consumption experiences with companies. E.g: Tom buy Macbook pro and satisfied with it, he then shared and recommend to his friend.

#CBES10Q5 When marketer and a consumers creates value for each other, their relationship quality is strong. They created value for each other through formula: Quality + Price + Customer Service = Value and Satisfaction. marketingteacher.com/value-and-rela…