Coming to the realization that I need to get back into the YouTube game. It's extremely time intensive and expensive... especially because I refuse to slave away in the editing room. But it must be done if I want to hit my goals.

Whos the best DTC CFO

Had to let go of a friend today. Just became apparent that the energy and value exchange was too one sided. Wish them the best. Not all friendships have to end in bad light.

Made the difficult choice to cancel and refund a client of mine today. Simply put -- they just weren't in a position where I could be instrumental to their future scaling potential. Most would just wait for a client to fire them, take the cash, and dip. Me? I know reputation

Single CBO ad account structures rarely work long-term From a performance POV But also… Especially when you have a creative team dying to actually understand how their ads are performing No spend = no data = no resource management improvement

Conducting mad science experiments with people’s livelihoods is pure EVIL. A couple months ago, I got caught up in one. I woke up, opened my laptop and saw that Meta switched around rules in a few of my ad accounts without any warning. Their algorithm’s automated rules turned

Big hack that's stupidly simple that has helped us a lot with "hit rate" If you test an ad and see good soft metrics but CPA isn't good. just throw up a quick lander dedicated for that specific ad We've been doing this a lot for statics with low CPC's (typical click-baity kind

Cost caps and bid caps are not an “efficient” way to test new creative. Imagine spending $30k+/month on producing new ads, For only 1 or 2 to get spend… 🤣 You’ll have limited data and direction to share with your vendors and team. And you’ll miss out on potential winners.

Monday .com is vastly superior to ClickUp and Asana

"Remote work delays career growth for professionals under 30" Yeah… ok I 5x'd my income in 3 years working 100% remote. Never set foot in an office. These "back to office" zealots don't understand how real work happens in 2025. Those "crucial learning experiences" they

Don’t talk to me for the next 3 days

If you’re not finding time to exercise, your priorities are messed up Gym time is worth more than another $50k/year IMO

Its the bad apples that ruin it for everyone else

Meta customer exclusions have historically been awful, but I don't think they've ever been as useless as they are now. There's only one solution...

How to use Typography to capture attention in your static ads, 101: - Different colors on the text (grey and blue) - Text is dynamic (behind the model) - Controversial word (suck) - Correct spacing and sizing for headline and subheadline This is where having top talent helps

You can judge someone's intelligence by their ability to act cordial when you openly disagree with them.

Finished a strategy call with an Aussie liquor brand owner. Rare breed that came with a FULL DECK prepared. Nobody does that. His creative bottlenecks were killing scale. He's was running 35 ads weekly but: - Part-time team (20 hours/week) - Same video editor sourcing content

I feel seen