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Lippman Connects

@lippmanconnects

Lippman Connects produces ECEF, LSR, AAR and ESR -- information-sharing and networking events for exhibition/convention executives, managers, and professionals.

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linkhttp://www.lippmanconnects.com calendar_today04-03-2013 16:30:43

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mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger take the stage for the final #ECEF2025 session, The Innovator's Edge: The Difference Between Standard and Standout Events.

mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger take the stage for the final #ECEF2025 session, The Innovator's Edge: The Difference Between Standard and Standout Events.
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"Innovators focus not on who is there, but who's NOT coming, who used to come, who used to participate, who used to exhibit," says Holsinger. #ECEF2025

"Innovators focus not on who is there, but who's NOT coming, who used to come, who used to participate, who used to exhibit," says Holsinger. #ECEF2025
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Focus groups showed that many people don't feel empowered to enact change, says Holsinger. And Freeman has set out to empower - through data, resources and community. #ECEF2025

Focus groups showed that many people don't feel empowered to enact change, says Holsinger. And Freeman has set out to empower - through data, resources and community. #ECEF2025
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Kimberly Hardcastle-Geddes compares what sets Innovators apart from Conventionalists, from resources used to build future plans to how they use market trends. #ECEF2025

Kimberly Hardcastle-Geddes compares what sets Innovators apart from Conventionalists, from resources used to build future plans to how they use market trends. #ECEF2025
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Hardcastle and Holsinger emphasize the importance of understanding your audience - attendees and exhibitors! - and the value of continually asking, "Why?" #ECEF2025

Hardcastle and Holsinger emphasize the importance of understanding your audience - attendees and exhibitors! - and the value of continually asking, "Why?" #ECEF2025
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Hardcastle urges organizers to ask themselves: how can we lean into the challenge of giving our audiences the same memorable experience that Davos gives theirs? #ECEF2025

Hardcastle urges organizers to ask themselves: how can we lean into the challenge of giving our audiences the same memorable experience that Davos gives theirs? #ECEF2025
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Hallada shares how AEM put forth a record amount of effort to understand how to tweak its event to keep and delight attendees through the very last day and hour of the show. #ECEF2025

Hallada shares how AEM put forth a record amount of effort to understand how to tweak its event to keep and delight attendees through the very last day and hour of the show. #ECEF2025
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"[Being an Innovator] is being able to evolve the vision of what this show is," says Gattuso - and reminds #ECEF2025 attendees to think in shades of grey, not just black and white.

"[Being an Innovator] is being able to evolve the vision of what this show is," says Gattuso - and reminds #ECEF2025 attendees to think in shades of grey, not just black and white.
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A quick innovation tip from Gattuso: "Err on the side of cool." (Holsinger said this would make a great T-shirt slogan.) #ECEF2025

A quick innovation tip from Gattuso: "Err on the side of cool." (Holsinger said this would make a great T-shirt slogan.) #ECEF2025