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🛒 The real reason DTC brands lose 77% of customers at checkout? (hint: it's not your products): In the old days, all you needed was a gateway for Visa or Mastercard in your ecommerce store and the world was your oyster. In 2025, that’s not enough. 3 out of 4 customers

Looking for founding customers...

When TikTok went black, the hidden truth about ecommerce came to light. Just a few short hours after the long-feared shutdown, TikTok was back, and so was 90% of its traffic. Sales at TikTok Shop were $5 million higher than the week before. Who were the biggest winners? The

If you only listen to one podcast on ecommerce this week, this one should be it. The insights will stay with you long after you finish listening. linkedin.com/posts/fanbi_yo…

Imagine the first accountant in history. He’s meeting with the first client for the first time. I can practically hear the first question between them. “My business is making money. Why don’t I have any cash?” it’s not a lack of sales that kills businesses. It’s a lack of cash.

Debt can fuel your eCom brand’s growth—or kill your margins. Do you know the difference? Join Finaloop x Boundless x Free to Grow on April 1 at 1 PM EST for a no-BS breakdown of: ✅When debt is smart—and when it’s a deathtrap ✅Shopify loans, MCAs, invoice factoring & ABLs -

“You can’t sell what you don’t have.” That’s how Audrey Leibovich, CEO of SiO Beauty summed up the importance of cash flow in the latest Margin Talks. (finaloop.com/margintalks/po…) Controlling the flow of cash, especially for maintaining inventory, she said, is an ongoing effort.

Just had a call with a brand selling approx $1m/yr, on Netsuite. They paid Netsuite almost 10% of their 2024 gross rev.

Another fantastic episode of Margin Talls. Find out what it really means to work with celebritites in ecommerce. linkedin.com/posts/fanbi_i-…

One benefit of celebrity brands - product differentiation. Like when you’re at the store and you have 15 options of nearly identical beauty products or alcohol brands. Celebrity can give you that pull off the shelf. Celebrity marketing expert Sharif Hamid talks about the benefits

Your refund policy is costing you customers - and you don’t even know it. What are the top three factors that erode trust in DTC brands? The first two are obvious - lousy products and unreliable sellers. But coming in at a close third...it’s how you handle refunds and returns.

🚀 Big news! (and sorry for the cringe, but this one’s worth it). In their annual tech conference in NYC, @Finaloopteam was named one of CTech's Top 10 Growth Companies for 2025! Here is a quick context: Calcalist is Israel’s largest financial publication—think of it

The median opex of an 8 figure ecom brand according to Finaloop is 19% The median EBITDA only 8% While it’s unlikely you can make up every % point of the tariff impact on your COGS via your opex… you absolutely can make ground. Combine that with price testing,

Tariffs at 145%? That’s a massive margin killer. If you’re not dialed into your P&L right now, you’re flying blind. Your P&L isn’t a monthly formality. It’s your blueprint to survive this chaos. Great brands don’t just market better. They operate smarter. Join us for a