In collaboration with more than 100 partners, Warner Bros. Discover Global Consumer Products is releasing a bright and colorful range inspired by the upcoming Superman movie.  #Superman #DCU licensinginternational.org/news/all-new-p…

How can brands stretch without snapping? Learn more about how to expand without losing the core of your property.  #brand #licensing " licensinginternational.org/news/stretchin…

Women Of Wrestling (WOW) launched its first-ever collectible card game.  #WOW #collectibles licensinginternational.org/news/wow-women…

The expanding role Location-Based Entertainment plays in brand building.  #LBE #experiences licensinginternational.org/news/lbe-and-b…

From automation to deepfake endorsements, the tools being used by counterfeiters are becoming more sophisticated. Learn more:  #brandprotection #anticounterfeiting licensinginternational.org/news/fighting-…

Studio Canal Kids & Family has teamed up with Build-A-Bear for a new Paddington plush collection.  #Paddington #BuildABear  licensinginternational.org/news/studio-ca…

Movie theaters are launching viral popcorn and drink containers to draw in consumers. Learn more about the growing trend:  #movies #movietheater licensinginternational.org/news/movie-the…

H&M Beauty partnered with Chupa Chups to launch a candy-inspired beauty collection.  #ChupaChups #beauty licensinginternational.org/news/hm-beauty…

Footwear suppliers are switching up their strategies in response to tighter consumer spending and tariffs. Learn more:  #shoes #footwear  licensinginternational.org/news/footwear-…

Candy and snack suppliers have a growing taste for licensing and unexpected flavor combinations. #candy #snacks  licensinginternational.org/news/candy-sup…

Jazwares is expanding with a line of pillows inspired by its Squishmallows brand. Learn more about SquishPillow:  #Jazwares #squishmallows licensinginternational.org/news/jazwares-…

Consumers plan to cut spending on products and travel associated with summer vacations.  #summer #consumerspending   licensinginternational.org/news/the-chang…

Netflix House, the new immersive experience inspired by the streamer's shows and movies, is launching in Philadelphia and Dallas.  #Netflix #NetflixHouse licensinginternational.org/news/netflix-h…

Hasbro shares insights into its expanding trading card strategy:  #Hasbro #tradingcards licensinginternational.org/news/why-enter…

The goal of dark rides isn’t just to entertain—it’s to fully immerse guests in a branded story world. Learn more:  #LBE #themepark licensinginternational.org/news/bringing-…

WildBrain CPLG will represent Hasbro's brands, including Peppa Pig and Transformers, in France.  #Hasbro #PeppaPig licensinginternational.org/news/wildbrain…

Retailers and suppliers are preparing for the fall and holiday shopping seasons with a focus on smaller collections and core brands.  #retail #backtoschool  licensinginternational.org/news/retailers…

The ELLE brand is set to make its Middle East debut with an exclusive residential project on Dubai Islands. Learn more:  #ELLE #LBE licensinginternational.org/news/the-elle-…

Merchandise is increasingly becoming a part of the marketing mix for podcasts. But are fans buying it?  #podcast #licensing licensinginternational.org/news/podcasts-…

Learn more about how luxury brands are navigating sluggish global expansion and shifting consumer behaviours.  #retail #luxury licensinginternational.org/news/the-evolv…