Samuel Hess (@lessegomoredata) 's Twitter Profile
Samuel Hess

@lessegomoredata

We run controlled online experiments to understand consumer behavior & increase revenues.

Tweeting about learnings from 2000+ A/B-Tests & Building a company

ID: 1347836648881586177

linkhttps://dripagency.de/ calendar_today09-01-2021 09:24:50

1,1K Tweet

3,3K Followers

718 Following

Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

Size Guides Are Dead ๐Ÿ’€ Here's what could generate you an extra โ‚ฌ53k/mo instead: Have you thought about "rarely returned" badges? One of our latest test shows why you shouldn't overlook these. In a 28-day test, adding a simple "rarely returned" badge to product pages led to:

Size Guides Are Dead ๐Ÿ’€

Here's what could generate you an extra โ‚ฌ53k/mo instead:

Have you thought about "rarely returned" badges?

One of our latest test shows why you shouldn't overlook these.

In a 28-day test, adding a simple "rarely returned" badge to product pages led to:
Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

Here is a psychological framework that helped us generate โ‚ฌ2.87 million in revenue for one of our clients โšก๏ธ And I'm allowing you to steal it from me... In the past four years, we have conducted CRO & A/B Testing for Germany's top 1% D2C brands, including HelloFresh, SNOCKS,

Here is a psychological framework that helped us generate โ‚ฌ2.87 million in revenue for one of our clients โšก๏ธ

And I'm allowing you to steal it from me...

In the past four years, we have conducted CRO & A/B Testing for Germany's top 1% D2C brands, including HelloFresh, SNOCKS,
Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

Last week, I turned 25 - and I did not know if I should be happy or sad... The past 5 years have been a roller coaster with highs that made me feel invincible and lows that made me question my existence. I've always been my harshest critic. Even with an average 70% YoY

Last week, I turned 25 - and I did not know if I should be happy or sad...

The past 5 years have been a roller coaster with highs that made me feel invincible and lows that made me question my existence. 

I've always been my harshest critic. 

Even with an average 70% YoY
Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

New Balance could potentially recover approximately $1.8 million in revenue... We recently analyzed the New Balance website and discovered a potential conversion killer: The "Shop by Lifestyle" option on the product detail page (PDP). While it might seem like a helpful

New Balance could potentially recover approximately $1.8 million in revenue...

We recently analyzed the New Balance website and discovered a potential conversion killer:

The "Shop by Lifestyle" option on the product detail page (PDP).

While it might seem like a helpful
Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

Product bundles on PDPs boost conversion rates. Why? โ†’ Perceived higher value โ†’ Increased perceived value effect โ†’ Higher revenue per visitor โ†’ Simplified decision-making โœ… More items in cart โœ… Higher conversion โœ… Increased revenue per visitor

Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

Size Guides Are Dead ๐Ÿ’€ Use "Rarely returned" badges instead Why? Virtual peer endorsement boosts confidence. Result: Less cart abandonment, higher transaction values. Potential 3.4-7.97% monthly revenue lift (โ‚ฌ22-53k extra/month!)

Size Guides Are Dead ๐Ÿ’€

Use "Rarely returned" badges instead

Why?

Virtual peer endorsement boosts confidence.

Result: 

Less cart abandonment, higher transaction values.

Potential 3.4-7.97% monthly revenue lift (โ‚ฌ22-53k extra/month!)
Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

I put together 52 A/B-Tests ideas from top 1% brands worldwide! ๐ŸŒ โœ… 26 Tests to Boost AOV โœ… 26 Tests to Reduce Abandonment Rate. Want it? 1. Follow Samuel Hess 2. Like and RT this post 3. Comment "Ecom CRO" and i'll send it to you.

Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

Most people don't know this, but DRIP actually started from a series of failures. Straight out of high school, my co-founder Fabian Gmeindl and me launched four different ecom stores. And honestly? They all totally flopped. We didn't make a cent of profit. But there was one

Most people don't know this, but DRIP actually started from a series of failures.

Straight out of high school, my co-founder Fabian Gmeindl and me launched four different ecom stores.

And honestly?

They all totally flopped. We didn't make a cent of profit.

But there was one
Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

I have put together 150+ CRO tactics from the top 1% of brands in the US and UK. I highlighted and explained all 151 tactics in detail. For each idea, this includes: โœ…Image Examples โœ…Explanation โœ…Hypothesis โœ…Psychology tactics โœ…Data Sources Who would be interested in

Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

CRO gurus will often tell you to focus on: - above-the-fold placement - social proof -benefit highlighting ...but guess what? We've run countless layout tests and redesigns... Only to find that in 98% of the time THEY HAVE NO IMPACT on sales. (Read it again) Most

Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

Payment options: The silent conversion killer? ๐Ÿšจ Our latest A/B test just shattered a common e-commerce myth. We've all heard it: "More payment options = Higher sales" But is it really that simple? ๐Ÿค” Our data says NO. Here's why: The Test: โœ… Added clear messaging about

Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

(ECOM OWNERS) Checkout pages are GOLDMINES, here's why. In the past 4 years we have done CRO for Germany's Top 1% D2C Brands (including HelloFresh, SNOCKS, Giesswein and 85+ more) We realized, Most D2C brands only spend time optimizing their PDP and Homepages. They don't

(ECOM OWNERS)

Checkout pages are GOLDMINES, here's why.

In the past 4 years we have done CRO for Germany's Top 1% D2C Brands (including HelloFresh, SNOCKS, Giesswein and 85+ more)

We realized,

Most D2C brands only spend time optimizing their PDP and Homepages.

They don't
Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

We've analyzed THOUSANDS of A/B tests across top fashion brands, and one missed opportunity keeps surfacing: The lack of a Quick Add to Cart/ Quick View button on Product Listing Pages (PLPs). ๐Ÿ›’ Here's the deal: โœ… Returning customers know River sizing and products well โœ…

We've analyzed THOUSANDS of A/B tests across top fashion brands, and one missed opportunity keeps surfacing:

The lack of a Quick Add to Cart/ Quick View button on Product Listing Pages (PLPs). ๐Ÿ›’

Here's the deal:

โœ… Returning customers know River sizing and products well
โœ…
Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

This health brand made over $200,000,000 last year ๐Ÿš€ With this funnel, they destroyed the competition... Huel 10x their revenue in 5 years. They have over 5,000,000 visitors monthly. What's the magic? They didnโ€™t just guessโ€”they must have researched and, built an

This health brand made over $200,000,000 last year ๐Ÿš€

With this funnel, they destroyed the competition... 

Huel 10x their revenue in 5 years.

They have over 5,000,000 visitors monthly.

What's the magic? 

They didnโ€™t just guessโ€”they must have researched and, 

built an
Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

You know that satisfying feeling when you're almost done with a task? That drive to power through and finish what you started? Your customers crave that feeling too. That's why adding a progress bar to your checkout is an absolute must. In our latest test, the results were

You know that satisfying feeling when you're almost done with a task?

That drive to power through and finish what you started?

Your customers crave that feeling too.

That's why adding a progress bar to your checkout is an absolute must.

In our latest test, the results were
Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

Here are 75 Original A/B-Tests for $70,000,000+/year brands๐Ÿš€ Feels wrong giving these out for free... I spent over 150 hours doing tests ideas for these Top 1% Brands. ๐—ฆ๐—ผ ๐—บ๐˜‚๐—ฐ๐—ต ๐˜„๐—ผ๐—ฟ๐—ธ ๐˜„๐—ฒ๐—ป๐˜ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ๐˜€๐—ฒ ๐—ฎ๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ฒ๐˜€, ๐—ถ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ถ๐—ป๐—ด: โœ…Analyzing

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๐Ÿšจ CRO SURVEY: What's your biggest Q4 challenge? ๐Ÿšจ Q4 is coming fast, and it's make-or-break time for many e-commerce brands. We've helped Fortune 500 companies navigate Q4 chaos and seen it all. But I want to hear from YOU. What's keeping you up at night as we approach the

๐Ÿšจ CRO SURVEY: What's your biggest Q4 challenge? ๐Ÿšจ

Q4 is coming fast, and it's make-or-break time for many e-commerce brands.

We've helped Fortune 500 companies navigate Q4 chaos and seen it all.

But I want to hear from YOU.

What's keeping you up at night as we approach the
Samuel Hess (@lessegomoredata) 's Twitter Profile Photo

You know that satisfying feeling when you're almost done with a task? That drive to power through and finish what you started? Your customers crave that feeling too. That's why adding a progress bar to your checkout is an absolute must. In our latest test, the results were

You know that satisfying feeling when you're almost done with a task?

That drive to power through and finish what you started?

Your customers crave that feeling too.

That's why adding a progress bar to your checkout is an absolute must.

In our latest test, the results were