Deciding where to launch and market - on Amazon, Shopify, or both - depends on audience, brand control, profit margins, product category, fulfillment, and inventory management. But keep this stat in mind.. #ecommerce #onlineselling #amazonmarketing

TikTok ads work people! It's a young ad platform so attribution isn't quite there yet but when combined with Meta ads, we've seen a 100-200%+ increase in Meta retargeting ROAS. Post-purchase surveys confirm 15-20%+ of purchases come from TikTok. #tiktokadvertising #ecommerce

Don't forget what's truly important. Calculate how much time you have left with loved ones. I only see my parents 3 weeks a year, but they have 20 healthy years left- that's only 420 days! So, I'm making an effort to find more quality time with them, device-free.

I'm finding myself asking ChatGPT "please" when asking it to do something.. Anyone else? I don't want to be an asshole to the AI. It might remember that when it takes over

Post-Purchase surveys in 23' are a no-brainer. Your ad platforms, GA, and even click-based third-party attribution platforms aren’t telling the full attribution story. We like Fairing , and use the data to more efficiently allocate budget and segment across all channels

Microsoft's rollout of its AI-powered Bing search engine and Edge Browser is getting a LOT of PR. Now at 100 mill+ DAU. If you're already getting traffic and conversions organically from Bing( check GA), now would be a great time to test the channel. #DigitalMarketing

Top two most common mistakes in Google Accounts 1) Confusion around how to properly setup Performance Max for best results. How many asset groups, what assets, & how to use audience signals 2) Ignoring deep feed optimization when its the main driver of shopping performance

Common brand misconceptions about TikTok Ads: 1. Their audience isn't on TikTok 2. TikTok's Gen Z audience doesn't have money TikTok has 150 million active US users (45% of the population), 74% over 25, and 39% with $115k+ HHI. Your audience is there and has $!

For way too long, D2C founders and operators have been too heavily focused on ROAS, MER, and CAC. Some might even think those are the only relevant metrics in a D2C biz But, truth is: There are also other relevant metrics that you should be tracking to get the full picture

D2C brands' biggest growth opportunities are often in further dialing in email, SMS, loyalty, and push notifications. 20-35% of revenue should come from these channels, with 35-50% from your "flows". If your brand falls below these numbers, you're leaving $ on the table

Had a convo with Joe Spisak | Fulfill.com from Fulfill.com, the world's most vetted 3PL marketplace. They match brands with the best partner for their size and category. Solving one of the biggest issues in eCom! DM Joe and find a faster, cheaper, better 3PL. #ecommerce

🚨Instagram is testing ads in search results! This could be huge for marketers as we see more and more platforms testing search results as a placement. Hopefully this means keyword targeting is on the horizon as well.

Sure going to miss that old GA interface, but there are benefits with G4!

Pinterest Ads work! Despite what naysayers are saying, we have a handful of home goods clients realizing good results. It takes credit for conversions from other channels, but when post-purchase surveys are implemented we see lots of customers credit Pinterest for conversion.

Insurance firm China Life puts $600M into Didi Chuxing months after backing Ub.. puls.ly/b_9hiQ #startups

How to Craft Winning Pitches for Your Service Business puls.ly/6j9tqw #growth

OS X is now macOS and gets support for Siri, auto unlock and more puls.ly/6OvHaw #startups

Apple’s latest foray into the enterprise involves deeper integration with Cisco puls.ly/rxmJgQ #tech

The Apple Watch's iconic app screen isn't dead, but it is getting demoted puls.ly/44PQkQ #growth

The new world order for open-source and commercial software puls.ly/uHDRsQ #tech