So you’re telling me you’d rather keep guessing, than have a system that eliminates uncertainty, drives real business impact, and actually makes life easier for your users? Didn’t think so.

Learn traditionally and enhance with AI. Maintain critical thinking to avoid being replaced and losing what makes you human: critical thinking. The younger generation may become less confident and overly reliant on AI, making intelligent, independent people rare. AI isn't here

"All models are wrong, but some are useful." - George Box

“Subscribe & save 10%! Cancel anytime!” Revolutionary. Never seen that one before 👍

Always hire the best you can afford. Cheap compromises create problems sooner or later.

We don't discuss enough how vital it is to ensure your team has a great life. They trade their time for your company. Pay well, avoid a restrictive environment, provide long-term support and development, and help them achieve their goals. It may seem costly, but as a founder

Everyone talks about A/B testing. But if you skip conversion research, you’re just guessing faster. Research is what separates brands that scale predictably from brands that gamble and pray. Without deep convesion research, you’re “optimizing” the wrong things: - Wrong user

Took out the horses

Can't press enough on the fact that proper research methods are your main growth components. Don't ignore them.

🔵You take the blue pill You keep guessing. Ad spend rises. Profit shrinks. You blame the algorithm and launch another “test.” 🔴 You take the red pill You stop guessing. You research. You optimize. You convert more browsers into buyers. And I show you how deep the rabbit

Contribution margins. Remember it.

You must be highly critical of the quality of your data from every single channel you use to market and operate.

I got 10 million eyes on my brand before I even had a product to sell. Combat sports were blowing up, and I hated how the current brands were operating in that industry, I wanted to change something, the vision... everything. For months, I was in the back of my my classroom,

3 crucial reminders to scale your ecom brand: A/B testing’s just a tool (use it wisely) On-going research is non-negotiable Know your unit economics

Research is the bridge between testing and guesswork.

As a founder, your internal beliefs shape your brands trajectory. Some beliefs are the bedrock of your brand, driving its mission and identity. Others, however, are biases, unexamined assumptions that can quietly sabotage your growth. So, how do you separate a core brand value

Designers are not users. Users are not designers.

"Make something your customers want." In a nutshell, that's your goal as an e-commerce brand. However, it's not enough. You want to make something they want, love and will reorder. That's called retention. I'm sure you're familiar with, but let's dig deeper into the specifics