Why should case studies be your no1 content type? Because everyone loves a good story. Sales and marketing pros search for success stories and testimonials for one reason: to make sure that something works as advertised. #casestudies #marketing

Video is still king but what type of videos do B2B sales reps and marketers like the most? According to our recent survey, they prefer to watch short videos with tips (53%), tutorials (51%) and interviews with experts (46%). #marketing #sales #survey

As you likely already know, Google announced the end of third-party cookies. So what’s the substitute to get all the cookie data? The answer is IP intelligence. #IPintelligence #data #cookies

With IP intelligence you can incorporate firmographic data into your #analytics (e.g. Google Analytics or Adobe Analytics) so the platform will be able to show you the company, industry, size, and other data about the companies engaging with your #marketing efforts.

Using IP enrichment data, businesses can turn marketing automation into a super-smart personalized experience. Agree? #marketingautomation #marketing #data

Video marketing is on the rise, but many companies struggle to track whether users actually interact with their videos. IP tracking tools allow you to see what companies are watching your videos and if your videos are reaching your ICP. #marketing #tracking #data

For some people split means separation, for us Split means merger. Check out the wrap up video summarizing our recent teamweek where for the first time both companies Leadfeeder and Echobot met and brainstormed as one. youtu.be/jft5Uy3sEOw #leadfeeder #echobot #team

You don't have to gate content to generate leads 🙌 Why? Use IP tracking tools to see who downloaded your materials. #marketing #content #iptracking

81 percent of people have abandoned an online form after beginning to fill it out. IP tracking tools allow you to track companies even if they abandon your forms and get a better understanding of their buyer journey. #leads #data #iptracking

You spend a lot of time creating content, so make the most of it. Rework your existing pieces into other content like podcasts or videos. The goal is to generate demand, so you want to reach as many people as possible. #tips #marketing #sales

A strong presence on review sites is a great way to target high-intent users and secure new customers. Definitely add this piece of the puzzle to your #demandgeneration program. #tips #marketing

Last chance to sign up for our upcoming webinar! Join us tomorrow at 3PM CET | 9AM EST to learn about closing more sales deals with Leadfeeder. Register here: get.leadfeeder.com/custom-feeds-s… You can't miss it! #webinar #sales

Gating tons of content just to generate a high-volume of leads is no longer the most effective strategy. Instead, create in-depth, useful ungated content targeting organic keywords. #marketing #demandgen #tips

Google has made it clear that the authors of your blogposts will continue to become a stronger content-quality indicator in 2023. Making clear who the authors of your content are and their areas of expertise will make your content more authoritative. #marketing #google

Accordding to Muse.com, 72 percent of young Business Development Specialists say they’ve regretted their new job after starting it. To avoid this situation read what to expect: leadfeeder.com/blog/bds-saas-… #businessdevelopment #sales leadfeeder.com/blog/bds-saas-…

In 2021 81% of marketers used their LinkedIn profiles to market their businesses. It was the second-most popular social media platform among B2B marketers worldwide — the first one being Facebook (89%). Source: Statista #statistics #socialmedia

B2B buyers use up to ten channels to interact with potential suppliers online. Source: McKinsey #b2b #sales #b2bsales

Are you ready for something BIG? Mark your calendars 📅 for April 3rd! Exciting news is coming and you can’t miss it!