1 idea <100 words 2. The problem with imagination and memory Most market research has a time problem. It’s a stimulus-response exchange that is happening out of context. It asks people to either remember the past (how did you feel, what did you do)…lnkd.in/epS-5b35

Just had a great run-through with the incredibly knowledgeable @gemma_russell from the Fountain Partnership ready for our webinar on Thursday. Why should you come? It's getting harder and more expensive to stand out. So, if y…lnkd.in/eajZb_ih lnkd.in/eUCviyhp

1 idea <100 words 3. Influencers need an audience There’s a beautiful poem by Oscar Wilde (The Disciple). It tells the tale of Narcissus from the pool’s point of view. It’s a story of pride and perspective. But re-reading it recently sparked anothe…lnkd.in/eqPfBjmE

This... Underpriced attention + culturally relevant content = effective and efficient brand growth. Great shout James Wallis But where to begin? You need to: Discover pockets of attention (aka communities on social). Then gain insights into what ma…lnkd.in/gAeCTv3z

One 1 idea < 100 words 4. How categories can shift from reactive to proactive You can see them in the gym or around town. Bright yellow plasters, covering a raised device on someone’s arm. These are continuous glucose monitors. They show how your bod…lnkd.in/erakurqy

Last but not least, did you know that TikTok can also serve as a platform for gathering valuable insights? Discover how TikTok can be utilised for this purpose in an enlightening read by Jeremy Hollow from Listen + Learn. bit.ly/3PMRst5

1 idea < 100 words The end of TikTok? There’s been so much talk about the security concerns with TikTok over the last few months that it’s hard to detangle legitimate concerns from broader geo-political manoeuvrings. However, one thing is clear. Sor…lnkd.in/eAbS6nn2

Thank you, Ted Lasso. You've done what no one else has managed to. Given us an on-screen portrayal of masculinity that I can be proud of. Almost every single episode of season three brought a tear to my eye. You explored complex issues about being a…lnkd.in/eW5tFnXv

A letter arrived for me today. The handwriting was instantly recognisable, scrappy, malformed and barely legible. It was my handwriting. It was a letter Hiut Denim Co asked me to write to my future self. This all started three months ago at one of The…lnkd.in/eEhjKJDp

A letter arrived for me today. The handwriting was instantly recognisable, scrappy, malformed and barely legible. It was my handwriting. It was a letter Hiut Denim Co asked me to write to my future self. This all started three months ago at one of The…lnkd.in/eQ74Gt8C

1 idea < 100 words 7. Waves and tides and how to know the difference Posts that go viral are the newspaper headlines for today’s social generation. We can think of them as waves crashing on the shore of our attention. Big, bold, and intense, yet flee…lnkd.in/e6_fW6qc

1 idea < 100 words 8. Who is the social consumer? The short answer is you, it’s me, it’s almost everyone. Social data’s ubiquity means that, consciously or subconsciously, the way we make decisions has changed forever. We swim in a tide of social inf…lnkd.in/ekTDqfKC

What's the secret behind any #sociallistening project? The query. Without a good query, it's rubbish in and rubbish out. Isn't it time we recognised the people that make this happen? I'm so excited to announce the launch of…lnkd.in/ezEHK2WN lnkd.in/eS3qpuCP

It's a big decision. Choosing the right Social Listening vendor. Get it right and it's amazing, get it wrong and you can be stuck with them for years. Everyone has a different use case, but we thought it would be fun to begin compiling a list of kil…lnkd.in/eBhx26gW

Here's a question. Should you track and understand emerging trends on TikTok? Here's an answer. #BookTok didn't exist before 2020. Now it's one of the most powerful demand drivers in the publishing industry. In the past ye…lnkd.in/eek6Na7D lnkd.in/ejdzkf8e

Only a few days left to register your interest for the first-ever #sociallistening query competition Thanks to Katie McQuater and the lovely people at Research Live for your support. We've had a ton of entries from some fantasti…lnkd.in/eM_DAeYV lnkd.in/ei3FSW7g

What happens when you stop talking? Magic. Observing life is powerful. No questions, no interruptions, no agenda. Just people and what makes them tick. The quest for customer closeness should be rooted in observation. Co…lnkd.in/eUGDUvcy lnkd.in/exuBwiZx

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Interesting movements in the streaming market. To quote... “Twitch’s ‘sin’ isn’t trying to squeeze their creators,” Siragusa tweeted from her personal account after announcing the deal. “Their sin is making a business model that…lnkd.in/eJEtvF7m lnkd.in/eP7b2KfA

This Social Life - see the latest edition mailchi.mp/listenandlearn…