95 percent of signed artists fail. With those odds, it makes more sense to learn the new music business on your own.

If you’re not into learning business/marketing, get someone on your team that wants to learn it while you learn to evolve your music.

Email is still, by far, the highest converting online marketing tactic.

Every mistake is a lesson learned and no way is ever the right way.

Create something your audience will love.

Try not to take things personally, as the barrier to entry in the music business is set incredibly high.

Listen to everything, no matter what the genre, and try to see the beauty in everything that is music, despite your personal preferences.

People often tend to seek advice from those who have been unusually successful. It’s a natural human tendency to do so.

Family and friends are great but they are often too biased to give proper guidance and advice when it comes to your music.

Music professionals tend to give more constructive guidance and can set more realistic goals and expectations.

The road to success in the music business is never a straight one. By the time an artist breaks into mainstream consciousness, there is always a story to tell about how and when it all happened.

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