Don’t know what to write in your Ad copy? Most people just want to: > Be healthier > Be confident > Ease something > Make more money > Be more attractive > Reduce time spent > Be freed from pain So write something that helps with one of these.

Your Ads are profitable? Don’t stop testing. Your Ads aren’t profitable yet. Don’t stop testing. The worst thing you could do at any point is stop testing.

If your Ad copy isn’t captivating nothing else matters. You can: > Be in the most beautiful landscape > Use the smoothest edits > Be well-spoken But if your copy sucks. Your Ad won’t convert.

Your hook doesn’t need to stop everyone. it needs to stop the right people.