Thank you Carmen Romero for taking the time to address the AmecOrg #amecsummit and share your insights on countering Russian disinformation, reaching new audiences and sharing your data led comms strategy

Lots of talk about predicting the future, or at least anticipating future scenarios at this year's #amecsummit. Undoubtedly something which will evolve with increasing adoption of AI technologies.

The #PR industry and its data, measurement and evaluation professionals are so lucky to have distinguished professor Jim Macnamara share his expertise and drive and support best practice around the globe. A great talk to the #amecsummit on avoiding false logic fallacies,

Thank you @SparklyPinchy for moderating the session and thank you #amecsummit for having us.

Mental availability is key- especially in B2B. At any given time- only 5% of your audience is in market… how do you create mental availability with the 95% so you are part of the consideration set when they are ready to purchase #amecsummit #poweredbycustomerscience Allyson Hugley

For all who are interested come find me in the networking breaks.

Great session from Jonny Bentwood Golin on data storytelling. Data doesn't have to be dull - show what matters in a simplistic form and visualise it to make the story interesting. #amecsummit

A great opener at #amecsummit day 2 by Allyson Hugley LinkedIn earlier today. Focus on memories and situational awareness to stay top of mind.

Can we actually guarantee media coverage? Paul Stollery says “yes!”- it is included in contracts if they don’t hit kpis… work is free. They use a CRM & 3 month average to set expectations & create client confidence. Great & provocative session from Hard Numbers 📈 #amecsummit

Fascinating piece of analysis by Katie Delahaye Paine at #amecsummit correlating types of unique visits with types of metrics. Interestingly, engagements on both Twitter and Facebook did not correlate.

Beyond the hype: Todd Grossman and Geoffrey Sidari on the limitations of ChatGPT #amecsummit

Black box models have never been sensible in #PR and #comms measurement and evaluation and indeed are against one of the Barcelona Principles. Certainly right for John Murphy to raise it as a question for AI at the #amecsummit

Powerful, moving presentation by Julia Petryk 🇺🇦✊ on the ultimate crisis - war. Incredible bravery, commitment and resilience displayed by the team at MacPaw 🇺🇦. Inspirational. #amecsummit.

The ultimate outcome for good? Julia Petryk 🇺🇦✊ MacPaw 🇺🇦 raised funds to provide the Ukrainian armed forces with non-lethal aid #amecsummit

Very excited to bring together a community of like-minded folk interested in communications measurement and evaluation. Drop me a line to find out more or check out the link below AmecOrg #measurepr

Great presentation from Nicole Moreo at #amecsummit. Yet more evidence that impressions are pure vanity...topics with the most impressions have low dwell time. You may reach a lot of people, but if you don't have their attention, it is worthless!

A great reminder of the behaviours PR is tasked with inspiring in it's audiences, plus some great tips on where AmecOrg can further help PR pros. Perhaps I'll let my parents read your book to explain what I do Amith - 🇮🇳 #amecsummit

Fantastic example of how to build Comms strategy around measurement and evaluation. This is already the case in many areas of business. Why not Comms? #amecsummit

Jim Macnamara at AmecOrg #AMECsummit: A MEL (#Measurement, #Evaluation, #Learning) framework is only possible if 3 key values-driven components exist in an organization: ⚖️ Accountability 💡 Transparency 🎯 Effectiveness #PRethics

Check this out if you want to hear a great case study from the wonderful Jennifer Sanchis MPRCA MCIPR