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FB campaign structure that has been crushing for me for the past few years of spending hundreds of millions of dollars, finally revealed:

My FB campaign structures are: 1. Not important or relevant to you 2. Not the cause of my success 3. Not indicative of any expertise in this area Things you don't need to know from anyone: -# of campaigns/ad sets -Lookalike % and source audience -Specific interests -CBO v ABO

Things that matter: -Optimize to desired action -Targeting: don't get in FB's way -Exclusions: don't let FB waste $ on users that don't need to see (more) ads -Attribution settings -Continuously improving ads and landing pages -Relating FB data to external data -Data breakdowns

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If you want your brand to grow, you must remember that: 1. Few people know about your brand 2. Fewer people care about your brand 3. Even fewer have *experienced* it. Your goal should be to get people to *experience* your brand/product, not just see the pretty logo and colors.

What are some red flags statements that you've heard a media buyer say?🚩 Let's hear it👇

Every piece of business/life advice I could come up with from 15+ years of success and failures:

If you want to make the most of every situation read this: -thread-

If your content aligns with an emotional or physical pain point, you're 90% of the way to having a great piece of marketing.

10 Visual Ideas That Will Change The Way You Think: 1. Action vs Planning

“The world is not driven by greed, it's drive by envy.” — Charlie Munger

Forget everything you learned in school and write personal, direct, and easy-to-read copy. To someone reading your emails, it should feel conversational. Not like you’re trying to sound intelligent, or get an “A” from your English teacher.

Nobody cares about your brand, they only care about themselves.

Lost in the Doomscrolling? Want some Hopium? Welcome to the easy mode thread that summarizes the good bad and ugly of today’s crypto markets (and beyond) 1/ 🧵

Creative strategy is the new buzz term in marketing. But few people really know what it is, let alone how to excel in it. I show EVERYTHING in this video. Notion boards. My actual research documents. Our roadmap templates. Our reports. youtube.com/watch?v=RRvPd9…

Back to back castin’ tomorrow, putting out ALL the content 😏

Great chopping it up with Phil Kiel on ads, creative and AI last week. Would love to do more pods with people in ads/DTC. Anyone down?

90% of Meta accounts only need a simple Champion-Challenger testing structure: put two ads live, keep on the winner (highest spend), keep trying to beat the Champion ad with new Challengers 1-2 times a week.

Billions of 💰 will be spent this BFCM. Most campaigns will fail. Don't be one of the 1000's of marketers who get it wrong. 3 things to get you ready for your most profitable Q4 ever: (you're gonna want to bookmark this!)

Three tactics to improve your ROAS (and why they will work, and also why they won’t work!) COST CAP 💰 Move from lowest cost bidding to cost cap (or another manual bid type)