open.substack.com/pub/kevinmaney…

Front Row Seat For a Revolution -- Behind the Music: "Ain't Got No Privacy" kevinmaney.substack.com/p/behind-the-m…

Winning a market category's dominant design results in long-term economic supremacy. See how that worked for Chrysler, Google, Salesforce, Apple and White Claw. categorydesignadvisors.com/the-enduring-p…

The company that wins a category's dominant design takes home all the treasure, for a long time to come. #iPhone #Salesforce White Claw categorydesignadvisors.com/the-enduring-p…

What it was like inside tech startups in Moscow in 1991... kevinmaney.substack.com/p/what-it-was-…

What the US gains when Russia drives out its tech startups. The story of the founder of Evernote. kevinmaney.substack.com/p/what-it-was-…

Kevin Maney

The search for your next summer audiobook is over! For a limited time, save 50% on the "Two-Second Advantage: How We Succeed by Anticipating the Future---Just Enough" audiobook by @vivek, and Kevin Maney. audiobooks.com/promotions/pro…

kevinmaney.substack.com/p/what-1995-ca…

Why is 2023 like 1995? kevinmaney.substack.com/p/what-1995-ca…

It's Episode 445 of Delivering #MarketingJoy! Today we talk with Kevin Maney about how to become the category leader in your space (spoiler: create it), and how big changes create even bigger opportunities! Watch now...and let me kno…lnkd.in/gaKR8ZYE lnkd.in/gV7KZNyg

When I sat with Mark Cuban as Broadcast.com showed the Victoria's Secret fashion show and melted the internet. Mark Cuban kevinmaney.substack.com/p/the-time-i-w…

Join us at our next Learning Circle (12th July) as Kevin Maney, author of the bestselling book Play Bigger & founding partner of Category Design Advisors, guides your team in utilising category design to develop an impactful strategy & story. Sign up: eventbrite.co.uk/e/how-to-ident… (4/4)

Join us at our Learning Circle next week (12th July), to hear Kevin Maney, renowned author of the bestselling book "Play Bigger” guide your team in utilising category design to develop an impactful strategy and story. Book your spot: eventbrite.co.uk/e/how-to-ident… (3/3)

Kevin Maney co-author of amazon.com/Play-Bigger-Dr… sharing the secrets of Category Design with the EdenBase community. Crucial thinking for startups, scaleups and beyond. Really important to get this right in this environment.

just had Kevin Maney on the Category Champions show. here are 5 things Kevin shared on how #B2B brands can design their own category and grow communities that rally behind them: #1 - Crafting the Market's Mindset: The Power and Strategy of Category Design

It was great to have Kevin Maney on the latest episode of Category Champions. Here are my fav 5 quotes from the discussion and my takeaways:

Coming soon...the most fun you can have reading about a collapsing empire.

Steve Jobs knew to talk to the elephant. Engaging the 'elephant' – the emotional side of your audience – is key to persuasion. Category Design Advisors’ partner and Play Bigger co-author, Kevin Maney , explains how to make your company's point of view (POV) truly compelling. #CategoryDesign

Our greatest generation. Andy Grove- true that Kevin Maney substack.com/@kevinmaney/p-…